Our summary of who we met in social media space, metrics trends and marketing buzz: Robert Murdoch – times two, Swiss Air Lines – another first, and Facebook.
Posts tagged as:
revenue source
ComMetrics weekly review: Advertising firsts in social media
by Urs E. Gattiker on 2010/06/07 · 10 comments 8,484 views
From fee to free: Will e-readers revive newspapers?
by Urs E. Gattiker on 2009/05/21 · 14 comments 9,638 views
in c blogging - case studies,c corporate blogging,d business regulation,e marketing 101 serving a need
Newspapers are struggling to cope with shrinking advertising revenue and subscriber numbers. Increasingly, consumers are unwilling to pay for access to e-news, while for every legal media download, there are 20 more illegal ones. Is this the death of media as we have known it?
Tagged as: advertising revenue, Business Week, Claremont Courier, Financial Times, freemium, from free to fee, Inland Valley Daily Bulletin, Los Angeles Times, making online users pay, Neue Zürcher Zeitung, New York Times, revenue source, revenue stream, social media marketing, Tages Anzeiger