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social marketing metrics

It is not the technology – it’s what you do with the information that counts. I tell you why successful social media activites build on performance objectives and metrics that exhibit four characteristics. Without, you may not accomplish what you really needed to, in order to improve your bottom line. Previously I addressed some of […]

European Commission: Defining the term SME

by Urs E. Gattiker on 2008/01/23 · 2 comments 1 views

in white papers research

99% of all companies have 250 or fewer employees in the EU. In the USA, 96% have 100 or fewer employees. However, most business literature is about Fortune 500 type companies. Does this make sense?