A/B testing works best for clearly defined problems. This post explains why it must be supplemented by qualitative data to improve usability for clients.
Posts tagged as:
benchmarking social media
Why A/B testing of web design fails
by Urs E. Gattiker on 2009/12/17 · 59 comments 32,098 views
in a analytics taking action,b why benchmark failures,e marketing 101 style matters
social media: Metrics to know and metrics to skip FAQ #3
by Urs E. Gattiker on 2008/08/13 1 views
It is not the technology – it’s what you do with the information that counts. I tell you why successful social media activites build on performance objectives and metrics that exhibit four characteristics. Without, you may not accomplish what you really needed to, in order to improve your bottom line. Previously I addressed some of […]
Tagged as: a analytics taking action, benchmarking social media, Facebook, FAQ, Financial Times, Google Insight, indicators, measurement, social marketing metrics, Stowe Boyd
social media: Benchmarking the smart way FAQ #1
by Urs E. Gattiker on 2008/07/18 · 3 comments 1 views
in b why benchmark successes,c blogging - case studies,c micro-blogging Twitter
As David Bradley has pointed out so nicely in his comment about Web 2.0, we are moving toward Web 3.0 already. Nevertheless, people use Twitter a lot and whilst it is a Web 2.0 application, ever more often the question comes up – is it worth it or just a waste of time – @jowyang, […]
Tagged as: @johnculberson, @jowyang, @MaryHodder @Meryl333, benchmarking social media, benchmarking software, benchmarking Twitter use, Lady Tina Brown, Shoma Chaudhury, Sir Harold Evans, Tehelka, The New Yorker
social media radar: The social media influence conference
by Urs E. Gattiker on 2008/04/23 · 1 comment 1 views
Are you trying to assess a social media monitoring service? Are you sure that your social media efforts have an impact? What are the strengths and weaknesses of your social media campaign? READ ON… Recently we told you about an interesting conference – Going Solo – Ropes to Skip. Today we point out another one […]
Tagged as: benchmarking social media, benchmarking software, buzz marketing, innovation, measuring success, social media influence, social media radar