The good, the bad and the ugly about corporate blogs. A URL that is hard to remember is never a good strategy, but changing your URL is not helpful if you want to climb the rankings of the FT ComMetrics Blog Index, to be published May 14 in the Financial Times.
Posts tagged as:
FT Global 500
FT ComMetrics Blog Index: Just do it right
by Urs E. Gattiker on 2009/05/07 · 3 comments 24,292 views
FT ComMetrics Blog Index: Who made the list?
by Urs E. Gattiker on 2009/03/12 · 4 comments 24,154 views
We provide the intelligence and benchmark data about Fortune 500 or FT Global 500 corporate blogs. Here we explain how the list of blogs were compiled – make sure your firm’s blogs are included in the list by adding a URL in a comment. The index will be published May 13 in the FT.
Tagged as: are big companies moving towards best practice, benchmnark data, best practice, blog benchmarking, blog metrics, ComMetrics, corporate blog, corporate blog index, d business Fortune 500, Digital Business, Financial Times, FT, FT ComMetrics Blog Index, FT Global 500, good practice, Key Performance Indicator, social media measurement, weblog
FT ComMetrics Global 500 blogs: Case study HSBC
by Urs E. Gattiker on 2008/12/23 · 1 comment 1 views
Managers prepare for a rough ride in 2009. ComMetrics looks at how market turmoil will continue to put pressure on social media to deliver the goods. This case describes HSBC’s floundering efforts to build a vibrant online platform for its small business clients in the UK. Steps needed for rescuing the sinking ship are outlined and discussed.
Tagged as: benchmnark data, blog benchmarking, blog metrics, business network, corporate blog, FT ComMetrics Blog Index, FT Global 500, HSBC business, measure blog success, social media measurement, why benchmark SM?, writing a business plan
FT ComMetrics Global 500 blogs case study: Beck’s beer
by Urs E. Gattiker on 2008/12/13 · 11 comments 1 views
in a dos and don'ts,b why benchmark failures,c blogging - case studies,d business Fortune 500
British comedian Darius Davies takes Beck’s beer …. or fails with the company’s new blog adventure. This is a case where a brand and its advertising agency have managed to break most good practice guidelines bloggers adhere to. Besides questionable content the blog is not very user-friendly at all – easy navigation remains a pipe dream. This post explains why beer lovers will not want to re-visit this blog is explained below – read and learn.
Tagged as: Beck's, blog benchmarking, blog metrics, Budweiser, c micro-blogging Twitter, FT ComMetrics Blog Index, FT Global 500, InBev, measure blog success, social media measurement, Stella Artois, why benchmark SM?
FT ComMetrics Global 500 blogs case study: American Express
by Urs E. Gattiker on 2008/12/02 · 6 comments 1 views
in a dos and don'ts,c blogging - case studies,d business Fortune 500,d business SME
American Express’ strategy for its corporate blog is only the start. Making it happen is what counts. This post addresses AMEX’s approach to blogging that uses content tailored to the needs of small business owners. The post addresses the issue of brand building and getting the cash register to ring with this social media project.
Tagged as: American Express blog, benchmark data, blog benchmarking, blog metrics, FT ComMetrics Blog Index, FT Global 500, Guy Kawasaki, Key Performance Indicator, social media measurement
FT ComMetrics Global 500 blogs: Case study Volvo
by Urs E. Gattiker on 2008/11/19 1 views
in c blogging - case studies,c corporate blogging,d business Fortune 500
Do the blogging efforts by Volvo Buses and Volvo Ocean Race corporate bloggers achieve their objectives? Do these blogs reach their target audience? We took a measuring stick and checked it out. The case study ends with some suggestions that, if implemented, will help improve things quickly without much work for the corporate bloggers at Volvo.
Tagged as: benchmark data, blog benchmarking, blog metrics, corporate blogs, environmental issues, Fortune 500 blogging, Fortune 500 company, FT ComMetrics Blog Index, FT Global 500, Google PageRank, social media measurement, transportation and the environment, Volvo Buses, Volvo Ocean Race, Yahoo Backlinks
social media: Metrics to know and metrics to skip FAQ #1
by Urs E. Gattiker on 2008/07/10 1 views
Measures is based on empiricism while metrics are a composite of measures. This affects how we benchmark social media efforts. Find out – read on we tell you the story. If you do not have a benchmark, ComMetrics allows you to explain why not. We began a few weeks back with setting the basics. In […]
Tagged as: #SMIuk08, BBC engages, conversation, conversational index, d business Fortune 500, FT Global 500, indicators, measurement, participation