Social media has drastically improved what we can read and the quality of content… NOT! Find out why and how books can help – if and only if…
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New York Times
3 reasons non-fiction books get ignored
by Urs E. Gattiker on 2011/04/28 · 6 comments 10,185 views
From fee to free: Will e-readers revive newspapers?
by Urs E. Gattiker on 2009/05/21 · 14 comments 9,652 views
in c blogging - case studies,c corporate blogging,d business regulation,e marketing 101 serving a need
Newspapers are struggling to cope with shrinking advertising revenue and subscriber numbers. Increasingly, consumers are unwilling to pay for access to e-news, while for every legal media download, there are 20 more illegal ones. Is this the death of media as we have known it?
Tagged as: advertising revenue, Business Week, Claremont Courier, Financial Times, freemium, from free to fee, Inland Valley Daily Bulletin, Los Angeles Times, making online users pay, Neue Zürcher Zeitung, New York Times, revenue source, revenue stream, social media marketing, Tages Anzeiger
Tidbit about BBC News Blogs: Posting Comments is a Nightmare
by Urs E. Gattiker on 2008/04/09 · 3 comments 1 views
in a analytics: rating and ranking - who's #1,b why benchmark failures
How to make sure much of the conversation is being lost in the shuffle; or what it takes to stop the conversation before it had a chance to start What to do to stop the conversation from continuing when using social media tools. BBC has its own blogs, of course. These are successful destinations for […]
Tagged as: BBC News Blogs, Bryan Eisenberg, buzz marketing, ComMetrics.com, error message 502, Jakob Nielsen, new media, New York Times, posting comment, Scoble, social media buzz, social media influence, user friendliness