Posts tagged as:

d business Fortune 500

FT ComMetrics Blog Index: Just do it right

by Urs E. Gattiker on 2009/05/07 · 3 comments 24,306 views

in a dos and don'ts,c corporate blogging

The good, the bad and the ugly about corporate blogs. A URL that is hard to remember is never a good strategy, but changing your URL is not helpful if you want to climb the rankings of the FT ComMetrics Blog Index, to be published May 14 in the Financial Times.

Tagged as: analytics, best of class, blog benchmarking, blog metrics, d business Fortune 500, e marketing 101 KISS, Financial Times, FT ComMetrics Blog Index, FT Digital Business, FT Global 500, FTCBI, social media measurement, why benchmark SM?

FT ComMetrics Blog Index: Who made the list?

by Urs E. Gattiker on 2009/03/12 · 4 comments 24,169 views

in c corporate blogging,d business Fortune 500

We provide the intelligence and benchmark data about Fortune 500 or FT Global 500 corporate blogs. Here we explain how the list of blogs were compiled – make sure your firm’s blogs are included in the list by adding a URL in a comment. The index will be published May 13 in the FT.

Tagged as: are big companies moving towards best practice, benchmnark data, best practice, blog benchmarking, blog metrics, ComMetrics, corporate blog, corporate blog index, d business Fortune 500, Digital Business, Financial Times, FT, FT ComMetrics Blog Index, FT Global 500, good practice, Key Performance Indicator, social media measurement, weblog

social media: Metrics to know and metrics to skip FAQ #1

by Urs E. Gattiker on 2008/07/10 1 views

in a analytics taking action,white papers research

Measures is based on empiricism while metrics are a composite of measures. This affects how we benchmark social media efforts. Find out – read on we tell you the story. If you do not have a benchmark, ComMetrics allows you to explain why not. We began a few weeks back with setting the basics. In […]

Tagged as: #SMIuk08, BBC engages, conversation, conversational index, d business Fortune 500, FT Global 500, indicators, measurement, participation