Toyota is trying to rebuild its brand and reputation. We explain how they can improve by taking a page from Old Spice to go viral, fire their ad agency and then…
Tagged as:
best practice,
brand management,
brand vs. reputation,
buzz marketing,
Ford,
measure for impact,
measurement,
media metrics,
Old Spice,
reputation management,
sentiment analysis,
show me the data,
social media marketing,
social media measurement,
social media monitoring,
social networking,
Toyota,
Toyota Motors,
tv advertising,
video advertising,
viral marketing
Coca-Cola was busted for so-called ‘kiddy-safe’ adverts in Australia that were misleading. The debacle is irresponsible and has soiled the household brand. We discuss the consequences for reputation and brand, as well as the business ethics implications.
Tagged as:
boycott Coca-Cola,
brand management,
brand vs. reputation,
business ethics,
corporate governance,
Joe Six-Pack,
moral compass,
obesity,
public relations,
reputation management,
tooth decay,
weight gain
Why might social networks such as Facebook or MySpace fail in your country? Why could it be the LinkedIn is of little help when trying to find a new job or trying to make that sale? Could it be that you are just wasting time instead of focusing on what really matters? Are Obama and […]
Tagged as:
brand vs. reputation,
c micro-blogging Twitter,
cultural differences,
Facebook,
image,
Jeff Bezos,
Josef Ackermann,
LinkedIn,
Mixi,
MySpace,
Pat Russo,
Richard Branson,
Seedcamp,
Speedcamp