Social media monitoring, social media strategy: 3 trends and tips for demonstrating the benefits of proper social media analytics to your bottom line.
Posts tagged as:
performance appraisal
2011 trends: Social media monitoring and ROI
by Urs E. Gattiker on 2010/12/08 · 24 comments 11,953 views
in a analytics smarter & actionable KPIs,a analytics taking action,a analytics: rating and ranking - who's #1,b why benchmark analytics,b why benchmark failures,b why benchmark successes,e marketing 101 social media trendwatch
6 steps to get started in measurement of social media activities
by Urs E. Gattiker on 2008/05/30 · 3 comments 1 views
Benchmarking is one of the most efficient tools for initiating and maintaining continuous improvements. For smaller firms it means measuring success by the kilogram rater than the ton. Today size and numbers (e.g., visitors, media clips) may be of secondary importance considering reputation, credibility, trust and attraction regarding your product, service & brand. Developing measures […]
Tagged as: benchmarking software, buzz marketing, indicators, measurement, performance appraisal, social media measurement, social media metrics