When was the first banner ad used? What do Stella Artois and Löwenbräu have in common? Survey says the largest tweet-up ever is… Plus, free tools and more!
Tagged as:
banner ads,
best links,
c micro-blogging Twitter,
cost-benefit analysis,
Facebook,
Google,
media folks,
media measurement,
media monitoring group,
ropes to skip,
social media 101,
social media measurement,
social networks,
tweets
Assessing the success of our social media work in 2010 is critical. However, data bias and listening to customers is the challenge for next year.
Tagged as:
bias,
coremetrics,
fashion house,
glass bowl,
hollywood celebrities,
Hollywood celecbrities,
italian fashion,
luxury brands,
mathematical precision,
number crunching,
omniture,
opt-in,
privacy,
sample bias,
spam,
statistical issues,
top-end brands,
uk fashion,
web analytics
How often does a company come along that really changes consumer behavior? We explain why companies still struggle with their employees using Facebook and Twitter.
Blogging and Tweeting means that the same power used to amplify promotions also makes any missteps very public ones. UBS AG could try using social media to better communicate how it will emerge from the wreckage that made its shares sink to junk status. Imagine that.
Tagged as:
blogosphere,
buzz marketing,
c corporate blogging,
c micro-blogging Twitter,
client assets,
corporate blog,
corporate governance,
Facebook,
financial crisis,
Fortune 100 companies,
Friendfeed,
Oswald Grübel,
Qwerty keyboard,
Rubik's Cube,
social media measurement,
standards,
UBS,
UBS hoax page on Facebook,
why benchmark SM?
Struggling to survive in the digital world, TV Guide got sold for $1, while Business Week is embarking on various social media initiatives to harness its readership on- and off-line. We explain their lack of success.
Tagged as:
advertising revenue,
blogosphere,
Business Exchange,
Business Week,
c micro-blogging Twitter,
editorial content,
financial crisis,
global audience,
market niche,
micro-blogging,
printed media,
publishers information bureau,
TV Guide