Toyota is trying to rebuild its brand and reputation. We explain how they can improve by taking a page from Old Spice to go viral, fire their ad agency and then…
Tagged as:
best practice,
brand management,
brand vs. reputation,
buzz marketing,
Ford,
measure for impact,
measurement,
media metrics,
Old Spice,
reputation management,
sentiment analysis,
show me the data,
social media marketing,
social media measurement,
social media monitoring,
social networking,
Toyota,
Toyota Motors,
tv advertising,
video advertising,
viral marketing
Why should we have a blog and what will it do for us? Daimler’s corporate blog (e.g., Freightliner, Mercedes-Benz, Maybach, Smart and other brands) is soon celebrating its first birthday. Time to reflect on its performance, does it deliver the beacon?
Tagged as:
benchmarking,
c corporate blogging,
Daimler,
Delta Air Lines,
Mercedes-Benz,
ranking your blog,
Toyota Motors