Everybody wants a viral video but what makes a video go viral. The ins and outs, tips that help you make it happen.
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Toyota
The keys to creating viral videos
by Sam Melton on 2013/11/14 · 4 comments 15,722 views
in e marketing 101 social media trendwatch,great guest posts
Why did Toyota ignore successful Old Spice?
by Urs E. Gattiker on 2011/08/10 · 12 comments 12,241 views
in b why benchmark failures,d business Fortune 500,e marketing 101 social media trendwatch
Toyota is trying to rebuild its brand and reputation. We explain how they can improve by taking a page from Old Spice to go viral, fire their ad agency and then…
Tagged as: best practice, brand management, brand vs. reputation, buzz marketing, Ford, measure for impact, measurement, media metrics, Old Spice, reputation management, sentiment analysis, show me the data, social media marketing, social media measurement, social media monitoring, social networking, Toyota, Toyota Motors, tv advertising, video advertising, viral marketing