Social media monitoring, measurement: Who is winning the power struggle between Google and Facebook? Could the onslaught of Christmas bargains change eCommerce?
Posts tagged as:
consumer behavior
ComMetrics weekly review: Smarter tweets and shopping
by Urs E. Gattiker on 2010/11/08 · 16 comments 9,961 views
in a dos and don'ts,social media diary,white papers research
ComMetrics weekly review: Kids and mobile Internet
by Urs E. Gattiker on 2010/11/01 · 17 comments 10,146 views
Social media monitoring, measurement: Is Google winning the social-search war? Making mobile internet affordable and getting kids to use smartphones effectively.
Tagged as: benchmark test, best practice, consumer behavior, developing countries, high speed internet, internet penetration, kids online, mobile internet, purchasing power parity, social media marketing, Windows 7
ComMetrics weekly review: Engineering failure-elimination
by Urs E. Gattiker on 2010/10/25 · 13 comments 9,964 views
in a dos and don'ts,b why benchmark failures,social media diary
Social media monitoring, social media strategy: Who is winning the trust war? How to turn a failure of trust into successful customer relationship management.
Tagged as: best practice, consumer behavior, customer relationship management, customer satisfaction, media metrics, trust
ComMetrics weekly review: Do mind the GAP
by Urs E. Gattiker on 2010/10/18 · 13 comments 13,601 views
in a dos and don'ts,b why benchmark failures,e marketing 101 cost-benefit ROI,social media diary
Social media monitoring, social media strategy: Who is winning the GAP brand logo war? How to stumble in Social Media 101 and still come out ahead. Case study.
Tagged as: best practice, consumer behavior, fashion brand, high fashion, marketing definition, media metrics, usability tests