This case study outlines how conferences’ demands for value from bloggers may be bad for trust-building and respect, plus encourage unethical behavior.
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by Urs E. Gattiker on 2010/01/06 · 22 comments 21,718 views
in b why benchmark failures,c blogging - case studies,d business ethics,e marketing 101 style matters
This case study outlines how conferences’ demands for value from bloggers may be bad for trust-building and respect, plus encourage unethical behavior.
Tagged as: actionable metrics, business ethics, full disclosure, LeWeb, social media influence, transparency in business, trust, vanity metrics
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