Posts tagged as:

A/B testing

Using great visuals = Failing your customers

by Urs E. Gattiker on 2009/12/24 · 22 comments 12,617 views

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5 tips for improving website usability. Vegas-style sites fail usability tests, while crowdsourcing your clients can work wonders.

Tagged as: A/B testing, building a website, usability design, usability testing, user experience, web analytics, web usability

Why A/B testing of web design fails

by Urs E. Gattiker on 2009/12/17 · 59 comments 32,101 views

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A/B testing works best for clearly defined problems. This post explains why it must be supplemented by qualitative data to improve usability for clients.

Tagged as: A/B testing, benchmarking social media, best design, best practice, Key Performance Indicator, KPI