Posts tagged as:

personal brand

Why social networking groups fail

by Urs E. Gattiker on 2010/03/10 · 42 comments 25,125 views

in e marketing 101 style matters

Groups require effort and time. Sometimes a shake-up is needed to get the desired results. We share some tips and tricks on how to make it happen faster.

Tagged as: best practice, effective networking, Facebook, job insecurity, LinkedIn, management guru, managing online groups effectively, personal brand, ropes to skip, social networking, Viadeo, virtual group, Xing, Ziggs

Social media marketing: Can I trust you?

by Urs E. Gattiker on 2009/12/30 · 61 comments 20,536 views

in c blogging - case studies,d business ethics,e marketing 101 KISS

This case study outlines how social media is used to push products by leveraging power users’ personal brand via quotes and testimonials.

Tagged as: best practice, brand building, branding, building trust, buzz marketing, personal brand, trust