Google’s market dominance means that our dependence on the company’s services to work properly and dependably represents a large systemic risk. Imagine Gmail services are unavailable or its server farms go off-line making outsourced data unavailable to your company? Will your business come to a grinding halt?
Tagged as:
better governance,
Chrome OS,
cloud computing,
computing in a cloud,
dependability of networks,
financial crisis,
FT ComMetrics Blog Index,
Google AdWords,
Google Adwords Account,
market share,
online advertising,
out-of-print books,
risk management,
systemic risk
ComMetrics Week in Review – the way we saw the World Wide Web this week. Is it tech-savvy or foolishness that the Trabant returns to the Autobahn while we avoid building carbon-intensive infrastructure now instead of over-charging for CO2 emissions later? Have your say.
Tagged as:
bettergovernance,
carbon emissions trading,
carbonfootprint,
charts,
eco-footprint,
graphics,
healthcare costs,
info2share,
metrics2watch,
Obama,
patch2do,
policy2watch,
things2read,
things2remember,
threats2watch,
tips2follow,
tools2watch,
trends2watch
How cloud computing affects your digital data rights… Considering Amazon’s thoughtless decision to delete unauthorized copies of a George Orwell classic from its customers’ Kindles, caution is desperately required.
Tagged as:
BlackBerry,
ceo eric schmidt,
cloud computing,
computing in a cloud,
copyright,
definition of cloud computing,
definition of computing in a cloud,
etisalat,
policy2watch,
property rights,
RIM,
spyware,
standards,
things2read,
threats2watch,
tips2follow,
trends2watch,
United Arab Emirates
Newspapers are struggling to cope with shrinking advertising revenue and subscriber numbers. Increasingly, consumers are unwilling to pay for access to e-news, while for every legal media download, there are 20 more illegal ones. Is this the death of media as we have known it?
Tagged as:
advertising revenue,
Business Week,
Claremont Courier,
Financial Times,
freemium,
from free to fee,
Inland Valley Daily Bulletin,
Los Angeles Times,
making online users pay,
Neue Zürcher Zeitung,
New York Times,
revenue source,
revenue stream,
social media marketing,
Tages Anzeiger
Harsh economic times require effective corporate blogging. The FT ComMetrics Blog Index addresses these issues, evaluating corporate blogs to help improve blogging effectiveness through best practices to follow.
4 lessons or ropes to skip.
Tagged as:
advertising campaign,
BNP Paribas,
brand buzz,
buzz marketing,
corporate blog,
Fortis,
FT ComMetrics Blog Index,
FTCBI,
global brands,
Kleenex,
Motorola,
ropes to skip,
successful blogging,
target audience
In theory, building a press kit will give you a chance to stand out from the crowd and get you noticed. But these days, your press kit might end up in the trash bin before it is even looked at. We tell you what to watch out for if you want to succeed in the rat-race to get media attention.
Tagged as:
brand,
buzz marketing,
economic crisis,
effective virtual press kit,
FT ComMetrics Blog Index,
public relations,
reputation,
ropes to skip,
social networks,
viral marketing,
visibility
Coca-Cola was busted for so-called ‘kiddy-safe’ adverts in Australia that were misleading. The debacle is irresponsible and has soiled the household brand. We discuss the consequences for reputation and brand, as well as the business ethics implications.
Tagged as:
boycott Coca-Cola,
brand management,
brand vs. reputation,
business ethics,
corporate governance,
Joe Six-Pack,
moral compass,
obesity,
public relations,
reputation management,
tooth decay,
weight gain
Do you want to know what happened at the World Economic Forum? Get a FREE pdf SEARCHABLE file containing almost 600 Twitter tweets documenting what happened during WEF, which finished Sunday, February 1 in Davos, Switzerland.
Tagged as:
c micro-blogging Twitter,
Davos,
Desmond Tutu,
doom and gloom,
Jean Claude Trichet,
nationalism,
Prime Minister of Japan,
protectionism,
tweeting,
WEF,
WEFdavos,
World Economic Forum
Economic turmoil, wars and poverty all feature prominently in the World Economic Forum’s Agenda 2009, but will delegates move forward on finding possible solutions to important issues? Read about the navel-gazing going on in Davos, Switzerland.
Tagged as:
Conti,
Davos,
depression,
depressionomics,
education,
financial crisis,
free market capitalism,
global challenges,
Greenpeace,
Jim Goodnight,
John Thain,
Merrill Lynch,
SAS,
Schaeffler,
Twitter feed,
Valdimir Putin,
WEF,
WEFdavos,
World Economic Forum,
world leaders