ComMetrics weekly review: Cloud computing, WikiLeaks and Amazon

by Urs E. Gattiker on 2010/11/22 · 28 comments 10,911 views

in a dos and don'ts,c blogging - case studies,d business ethics,d business failures,d business Fortune 500

Social media monitoring DOs and DON’Ts: social media marketing, social media metrics, social media monitoring tools, benchmark test, Twitter monitoring, luxury branding, and other happenings we came across while surfing the internet, blogging and posting on FacebookIdenti.caGoogle Buzz, or Twitter.

Check out previous ComMetrics weekly review posts for more tidbits, insight and intel.

The latest update is the last one at the bottom of this entry all the way down …

2010-12-03 and 05 – Update – see the risk when one outsources IT work using computing in a cloud – WikiLeaks versus Amazon (go to lower third of this post for update).

In this post, we share some interesting things we learned about who owns your digital content and what happens when you use cloud computing.

    Cloud computing and user rights

On 2010-10-04 Ricardo, the author of the blog article on Amazon Kindle Espana (a Spanish blog that reports on Amazon Kindle-related news) bemoaned the fact that Ken Follett’s book Fall of Giants, was not available for the Kindle in Spanish.

He noted that, fortunately, the publishers of the book did not mind people converting other formats, thereby enabling people to read Follett’s book in Spanish on their Kindle. Possibly to save people from having to remove the digital rights management (DRM) code to make the file work on their Kindle, the blogger linked to an already-converted copy made available on a file-hosting service.

How does cease-and-desist work?
Normally, one would expect that CEDRO (The Centro Español de Derechos Reprográficos – ‘Spanish Reproduction Rights Center’), the body in charge of collecting the levy on behalf of copyright-holders of publications in Spain, would send an email or a snail-mail cease-and-desist letter to the blog owner with a take-down request.

Instead of that, or even using the contact page, CEDRO posted the take-down notice in the comments of the article itself:
Image - CEDRO (Spanish Reproduction Rights Center), the association that represents the interests and collects copyright fees for authors and publishers in Spain made a fool of itself by leaving this comment on AMAZON KINDLE ESPAÑA - BUT what did is not smart either. This shows what can happen when using cloud computing.
The person who posted the comment is not the same one who ‘signed’ the comment. CEDRO was surprised when nothing happened and took the matter to WordPress, saying,

Of course, leaving a comment does not mean you have tried to get in touch with a blogger, does it?

Should we care?
There are three critical things that we should reflect on before leaving this incident behind:

    1. Get your facts straight: KindleSpain was not hosting any copyrighted works since the page only carried a link to a copyrighted work. Under Spanish law (tested on countless occasions within the last two years before Spanish magistrates), this is completely legal, since the blog makes no direct profit from any infringement.
    2. Check and re-check: WordPress did not check with the blog owner before taking the blog post offline. Nor did it ensure that the claim made by CEDRO presented the facts truthfully (we tried – no response, etc.).

Adding insult to injury, the first user comment on the blog points out that the link fails to work.

What you think? Do you agree that cease-and-desist letters should be sent via email or as a comment on a blog post. Did WordPress do the right thing?

    2010-12-03 and 05 – Update – WikiLeaks, Schweizer Piratenpartei (PPS) vs. Amazon and

This update shows the risks one faces when deciding to outsource IT applications and servers using computing in a cloud – WikiLeaks versus Amazon

It began when, a service that translates online addresses to Internet Protocol numbers to provide access, ended WikiLeaks’ service at 03:00 hours GMT.  This resulted in the webpage being unavailable for several hours.  See EveryDNS’ reasoning for cutting WikiLeaks’ service off below.Image - Why EveryDNS cut WikiLeaks off - More specifically, the services were terminated for violation of the provision which states that 'Member shall not interfere with another Member's use and enjoyment of the Service or another entity's use and enjoyment of similar services.

Image - FT 2010-12-04 p. 2 - Cyberattak explained - Distributed denial of service (DDoS) attacks against WikiLeaks were not organized or co-ordinated - more of an individualistic attack that other people are jumping in onThe above user policy does allow to claim that the user is violating policy in such a case as WikiLeaks servers being exposed to a denial-of-service attack.  What this implies is that Wikileaks is being held liable/responsible  for a possibly illegal act by an unknown party.  This is surely neither just, fair nor according to US law is it?

In response, WikiLeaks began directing users to its Swiss domain: Unfortunately, the Swiss Domain failed to work more than a couple of hours  because the Schweizer Piratenpartei (PPS) or Swiss pirate party (the owner of the domain)  had also used to translate its address into Internet Protocol Numbers (e.g., =

But with the help of some smart hopscothcin to avoid hacking attacks, is up again.

Incidentally,  applied the same reasoning as shown above for the domain to the .ch one and stopped the service, until things got fixed by the domain owners.

The Piratenpartei Deutschlands (pirate part of Germany) is now also mirroring Wikileaks content on its servers.

Today, Swiss Federal Police began checking if any content shown on violates any Swiss laws.  But it seems that it will be difficult to prove any wrongdoing under Swiss legislation. Hence, some politicians have gone public, stating that it is unlikely that a Swiss court would support the government’s request (if it were forthcoming) to order Switch (the Swiss domain registrar) to block the address.

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    What does this mean for your IT application and database  managed in the cloud?

This case raises an important concern regarding risk management and using computing in a cloud.  Amazon Web Services decided to shut down the computing in a cloud service it had provided to its paying customer WikiLeaks based on its interpretation of the latter having violated its user policy.  But what recourse does WikiLeaks or any cloud computing customer have in a case like this?

This is not an unfair question since Amazon has a track record of deciding against customers when the going gets tough. We remember George Orwell’s 1984 book.  Amazon decided to remove it from more than 1mio customers’ Kindle without informing them beforehand. The company explained that the  book had been added to the Kindle store by a company which did not have rights to it. We reported about this and outlined the property rights issues.

    Who owns your data in a cloud or on a Kindle for that matter?

Is it the cloud computing provider or the client that paid for the digital content he downloaded onto an iPod.  What about the company whose application is outsourced using cloud computing. Does it own those data and which country’s laws apply in case of privacy, compliance and liability matters (e.g., if parts of these data are stored in Ireland, US or India)?

The WikiLeaks incident  raises awkward questions for advocates of cloud computing and Amazon Web Services (AWS) itself. Under what circumstances does AWS feel justified in shutting down a customer.  This could happen to your application, so read on.

AWAS  claims that it was not due to denial-of-service attacks against WikiLeaks’ servers that made it decide to shut the service down as the copy of its statement below illustrates.
But if the above is the reason:

    1. What does this mean if your  public-facing application in the cloud experiences such an attack?
    2.  Will you be shut down based on a stringent  user policy that gives the company the right to cut you off?
    3.  What about a case where a party claims that you do not own or otherwise control all rights to some information? Will Amazon, Google, Microsoft or whoever provides the service  first shut you down before giving you a chance to clarify the matter?

One would expect that the application’s owner with AWS together find a way to shut out the attacks or shift operations to a dedicated and protected server.  But as questions 2 and 3 above suggest, if there is a disagreement, the one that owns the server and infrastructure has the key to shut you down. Not encouraging.

    A – How big is this risk?
    B – How  prepared is your application hosted in the cloud for such a scenario?

This case confirms that possession is nine-tenths of the law.  Are the possible cost savings worth the risks taken to have one’s services shut down? What is your opinion?

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