Posts tagged as:

KPIs

ComMetrics weekly review: Data-theft to tweet-deaths via free tools

by Urs E. Gattiker on 2009/09/06 · 12 comments 11,820 views

in a analytics tools,social media diary,white papers checklists,white papers research

ComMetrics Week in Review: Why users of cloud computing services should worry and how social media analytics and brand monitoring must address ROI.

Tagged as: b why benchmark analytics, best practice, bettergovernance, brand monitoring, buzz marketing, carbonfootprint, ComMetrics Week in Review, Doha, eco-footprint, first2move, info2share, KPIs, metrics2watch, patch2do, policy2watch, social media measurement, social media monitoring, social media tracking, things2read, things2remember, threats2watch, tips2follow, tools2watch, trends2watch, why benchmark SM?

Sentiment analysis for online content: Honest?

by Urs E. Gattiker on 2009/09/03 · 56 comments 37,122 views

in a analytics taking action,b why benchmark analytics,c blogging - case studies,c micro-blogging Twitter

Sentiment analysis is gaining in popularity, so we evaluated some sentiment analysis programs for Twitter, etc. Do they measure what they are supposed to? Did findings make sense? We report our disastrous findings.

Tagged as: b why benchmark analytics, best practice, brand monitoring, buzz marketing, KPIs, reliability, sentiment analysis, sentiment analysis software, sentiment indicators, social media measurement, social media metrics, social media monitoring, social media tracking, tools for sentiment analysis fail validity test, Twitter test, validity, why benchmark SM?