How should Coke engage with its consumers? Has it moved from broadcasting to engagement yet? The facts and numbers suggest not.
Posts tagged as:
engagement
Coca-Cola’s new marketing map – better?
by Urs E. Gattiker on 2014/02/24 · 10 comments 37,759 views
in e marketing 101 social media trendwatch,social media diary
Super Bowl: Is digital changing Coca-Cola’s choices?
by Urs E. Gattiker on 2013/01/27 · 2 comments 9,698 views
Plenty of cola, beer and car ads with a social media extravaganza. Here are the stats that matter.
Tagged as: benchmark, best practice, buzz marketing, engagement, KPI, media metrics, social media measurement, social media monitoring, sport, Super Bowl, TV audience, Wom, WOM marketing, word of mouth marketing
ComMetrics 2012 social media trends: Engagement
by Urs E. Gattiker on 2011/12/04 · 20 comments 11,758 views
Some predict that social media engagement will decide the 2012 US election, but what does engagement mean for your organization? Read these 4 steps to success.
Tagged as: 2012, conversation, conversation metrics, customer engagement, engagement, engagement metrics, Facebook, Google Plus, Henkel, HR marketing, indicators, Kundendialog, Kundeninteraktion, measurement, participation, permission, Seth Godin, trend, trendwatch, web analytics