Many hotels use social media in the hope of improving customer service. We show you what you should watch out for to reap the rewards and avoid the pitfalls.
Posts tagged as:
KPI
Case study: CitizenM hotels’ un-social customer relationship management
by Urs E. Gattiker on 2012/09/04 · 14 comments 13,629 views
Facebook brand pages: Differentiate or die
by Simona Stavrova on 2012/08/23 · 34 comments 15,274 views
in e marketing 101 serving a need,e marketing 101 social media trendwatch,great guest posts
Surprise! Success for your brand’s Facebook page requires creating content that is worth sharing, NOT focusing on engagement.
Tagged as: best approach, best practice, best solution, buzz marketing, expert poll, Facebook, KPI, measure for impact, measurement, poll, ROI, social media marketing, social media monitoring, social media ROI, social networking, word of mouth marketing
Why do infographics fail?
by Urs E. Gattiker on 2012/07/09 · 40 comments 10,018 views
in a dos and don'ts,b why data and infographics help,white papers checklists
The ultimate guide for improving communication: KPIs for assessing ROI using infographics for marketing.
Tagged as: data visualization, infographic, KPI, measurement, media metrics, ROI, sCRM, SEO marketing, social media benchmark, social media best practice, social media marketing, social media measurement, ultimate guide
Where is the LinkedIn, Twitter or Xing ROI?
by Urs E. Gattiker on 2012/06/24 · 16 comments 9,352 views
Measuring personal ROI from social networking is based on your performance targets and KPIs. We discuss 3 sure-fire tips to get you there.
Tagged as: benchmark, buzz marketing, efficiency, KPI, ROI, social media measurement, social media metrics, social media monitoring, social media ROI, social networking
Social media: Lost in translation?
by Urs E. Gattiker on 2012/05/13 · 31 comments 9,120 views
Following best practice helps reduce your risks. But how do you know your translated sales brochure conveys your message correctly?
Tagged as: benchmark, best practice, cross-cultural difference, KPI, reputation, ROI, SEO Google, SME, social CRM, social media
2 tips for smart cost management: Facebook strategy
by Urs E. Gattiker on 2011/02/28 · 15 comments 13,449 views
in a analytics smarter & actionable KPIs,e marketing 101 cost-benefit ROI
ComMetrics cost classification model for better cost accounting: 2 tips for tightwads to save before (re)-launching the company’s Facebook page.
Tagged as: 2011 trends, best practice, Beziehungsmarketing, ComMetrics cost classification model for social media marketing, cost accounting, cost classification model for social media, KPI, social capital, social CRM, social media policy, social media ROI, social network
Why the boss thinks 125,000 monthly pageviews mean failure
by Urs E. Gattiker on 2011/01/27 · 18 comments 11,260 views
Social media monitoring and marketing: The 900-98-1.5-0.5 rule helps clients embrace the ‘free to use, pay to play’ concept and limit opportunity costs.
Tagged as: actionable metrics, benchmarking, best practice, customer engagement, KPI, opportunity costs, quality management, ROI, social media analytics, social media best practice, social media buzz, social media marketing, social media measurement, social media ROI, social networking, twitter
ComMetrics weekly review: Your social media report to the bosses
by Urs E. Gattiker on 2011/01/24 · 18 comments 11,160 views
in a analysis: gaining insights,e marketing 101 social media trendwatch
Social media monitoring and social media marketing: 3 tips that help you get better metrics to demonstrate the value of social media to your executive.
Tagged as: customer engagement, KPI, opportunity costs, quality management, social media analytics, social media best practice, social media buzz, social media marketing, social media ROI, social networking, twitter
Boosting ROI through social media measurement
by Urs E. Gattiker on 2010/06/30 · 25 comments 11,316 views
in a analytics smarter & actionable KPIs,a analytics taking action
Examples illustrate how a better understanding of the relationship between operating metrics and social media activities can affect your company’s bottom line.
Tagged as: actionable insights, actionable metrics, Key Performance Indicator, KPI, ROI, social media marketing, social media measurement, social media monitoring, social media ROI
4 tips for successful tweeting
by Urs E. Gattiker on 2010/05/26 · 20 comments 8,825 views
Dedicated followers are actually interested in your tweets. Perseverance and providing regular content that is valuable to your followers is critical to success.
Tagged as: actionable metrics, benchmark, critical steps tweet, followers, free subscription, key performance indicators, KPI, media metrics, success tip, target audience, text messaging, tweets