How should Coke engage with its consumers? Has it moved from broadcasting to engagement yet? The facts and numbers suggest not.
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by Urs E. Gattiker on 2014/02/24 · 10 comments 37,764 views
in e marketing 101 social media trendwatch,social media diary
How should Coke engage with its consumers? Has it moved from broadcasting to engagement yet? The facts and numbers suggest not.
Tagged as: Coca-Cola, content marketing, DrKPI, engagement, KPI, marketing buzz, measurement, revenue, ROI, SocBiz, social media marketing, strategy, WOMMA, word of mouth, word of mouth marketing
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