Posts tagged as:

DrKPI

Coca-Cola’s new marketing map – better?

by Urs E. Gattiker on 2014/02/24 · 10 comments 37,759 views

in e marketing 101 social media trendwatch,social media diary

How should Coke engage with its consumers? Has it moved from broadcasting to engagement yet? The facts and numbers suggest not.

Tagged as: Coca-Cola, content marketing, DrKPI, engagement, KPI, marketing buzz, measurement, revenue, ROI, SocBiz, social media marketing, strategy, WOMMA, word of mouth, word of mouth marketing

Poll on Twitter, Facebook and Google: Choose a book cover

by Urs E. Gattiker on 2013/04/28 120,238 views

in e marketing 101 serving a need,social media diary

Gattiker, Urs E. Social Media Audits: Achieving deep impact and great resonance without sacrificing the bottom line

Tagged as: analytics, best practice, bestseller, DrKPI, measure for impact, measurement, social media audit, social media metrics