No one has been more successful at getting consumers to pay for digital wares than Apple, but now, they need to tread carefully: we tell you why.
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by Urs E. Gattiker on 2011/03/10 · 14 comments 11,381 views
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No one has been more successful at getting consumers to pay for digital wares than Apple, but now, they need to tread carefully: we tell you why.
Tagged as: 2011 trends, Apple iPad, Apple iPhone, best practice, Beziehungsmarketing, digital album download, digital music, Google One Pass, iTunes, Peter F. Drucker, social CRM
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