After 10 years of losses and turmoil, luxury label Yves Saint Laurent has broken even. Six lessons taken from this successful revival of an old and prestigious brand.
Tagged as:
balance sheet,
Chanel,
designer Stefano Pilati,
Gucci,
high margin products,
Keep it simple stupid,
L'Oréal,
license revenues,
luxury label,
PPR,
YSL,
Yves Saint Laurent
Greater public ownership of the financial sector and other industries now seems unavoidable in a number of countries. While China and Russia blame the US for the global crisis, German Chancellor Angela Merkel has proposed the creation of a UN Economic Council modelled on its Security Council.
Tagged as:
Anders Fogh Rasmussen,
business leaders,
confidence,
corruption,
d business wef davos,
Davos,
doomsayers,
financial crisis,
good governance,
Gordon Brown,
Mecheline Calmy-Rey,
nationalism,
protectionism,
public finances,
rebuilding trust,
WEF
Have you started thinking about customer or reader segments for your blog or social media offerings?
Do you have a particular set of early adopters that share some common traits?
This posts demonstrates with a case how you can set-up an online survey (with an example for you to use) – nice and easy – get feedback from your blog readers, whilst better serving your target audience – we show you how.
Tagged as:
benchmarking data,
blog benchmarking,
blog metrics,
blog subscriber feedback,
customer feedback,
customer survey,
Eric Ries,
feedreader,
mail subscribers,
social media measurement,
subscription statistics
It is not the technology – it’s what you do with the information that counts. I tell you why successful social media activites build on performance objectives and metrics that exhibit four characteristics. Without, you may not accomplish what you really needed to, in order to improve your bottom line. Previously I addressed some of […]
Tagged as:
a analytics taking action,
benchmarking social media,
Facebook,
FAQ,
Financial Times,
Google Insight,
indicators,
measurement,
social marketing metrics,
Stowe Boyd
Web 2.0 technologies are here to stay, and social media is becoming an important tool for public relations experts and marketing gurus. This trend has resulted in a growing interest in measurements and metrics that are supposed to help assess one’s progress in the use of social media for brand building, communicating and so on. […]
Tagged as:
benchmarking,
benchmarking software,
impact,
indicators,
John Culberson,
measuring impact,
media metrics,
return on blogging,
social media influence,
U.S. Congressmen John Culberson
Web 2.0 technologies are here to stay, and social media is becoming an important tool for public relations experts and marketing gurus.One development has been the slow but steady increase in CEOs, CIOs and other topc executives blogging – communicating with important stakeholders using new media. However, is all this social media effort worth the […]
Tagged as:
buzz marketing,
c-suite blogging,
Financial Times,
indicators,
measurement,
ROI,
social media,
Web 2.0
No amount of statistical work will overcome the various inadequacies in the quality of data collected and how inappropriate these might be for measuring success with Twitter, blogging, Facebook or Xing. Most often when ranking social media, no specific model is specified in advance. Instead, data suggest a model that is often quite vague to […]
Tagged as:
a analytics taking action,
benchmarking software,
citation impact,
h-index,
measuring metrics,
simple-minded statistics,
web 3.0 world
Benchmarking is one of the most efficient tools for initiating and maintaining continuous improvements. For smaller firms it means measuring success by the kilogram rater than the ton. Today size and numbers (e.g., visitors, media clips) may be of secondary importance considering reputation, credibility, trust and attraction regarding your product, service & brand. Developing measures […]
Tagged as:
benchmarking software,
buzz marketing,
indicators,
measurement,
performance appraisal,
social media measurement,
social media metrics