Posts tagged as:

measuring metrics

Most Livable Cities lists rank them according to various metrics and indicators on living conditions. Both Monocle and Mercer are rather subjective and even the Economist Intelligence Unit rankings will not necessarily point out greener pastures.

Better corporate blogging at a Fortune 500 company or an FT Global 500 is a constant challenge. Here we present you with another case study, this time about Swisscom’s enviornmental blog, a trail blazer for Europe’s telecom industry.

If you cannot understand it, don’t measure it. Moreover, there are two critical questions you have to ask yourself when trying to measure your social media or blogging success:

1. What do you want to know? Identify the metrics that have a significant impact on the bottom line – focus on outcome.

2. What are you going to do with data obtained? Get data that will be used to make a decision and ignore the rest.

No amount of statistical work will overcome the various inadequacies in the quality of data collected and how inappropriate these might be for measuring success with Twitter, blogging, Facebook or Xing. Most often when ranking social media, no specific model is specified in advance. Instead, data suggest a model that is often quite vague to […]

What matters is reaching the right people by the right means. A short while back we started this series with: 1 sensible metrics – how to measure success of a blog – the basics It is obvious that instead of measuring quantity, we have to measure quality. Only when we do that will the true […]