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Reviving Yves Saint Laurent: Six lessons

by Urs E. Gattiker on 2009/03/19 · 39 comments 35,953 views

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After 10 years of losses and turmoil, luxury label Yves Saint Laurent has broken even. Six lessons taken from this successful revival of an old and prestigious brand.

Tagged as: balance sheet, Chanel, designer Stefano Pilati, Gucci, high margin products, Keep it simple stupid, L'Oréal, license revenues, luxury label, PPR, YSL, Yves Saint Laurent