Posts tagged as:

measuring impact

three metrics: Influence, impact and outcome

by Urs E. Gattiker on 2008/07/16 · 2 comments 1 views

in a analytics taking action,white papers research

Web 2.0 technologies are here to stay, and social media is becoming an important tool for public relations experts and marketing gurus. This trend has resulted in a growing interest in measurements and metrics that are supposed to help assess one’s progress in the use of social media for brand building, communicating and so on. […]

Tagged as: benchmarking, benchmarking software, impact, indicators, John Culberson, measuring impact, media metrics, return on blogging, social media influence, U.S. Congressmen John Culberson