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John Culberson

Social media analytics matter. This post addresses the challenges for blogging politicians, such as Gordon Brown (Prime Minister – UK), David Cameron (leader of the Conservative Party – UK), John Culberson (U.S. Congressman), Moritz Leuenberger (Federal Councillor – Switzerland) and David Miliband (UK Foreign Secretary) measure up when it comes to following best practice rules with their blogs. Read on and learn about the 12 rules you must abide by in order to have an impact.

Web 2.0 technologies are here to stay, and social media is becoming an important tool for public relations experts and marketing gurus. This trend has resulted in a growing interest in measurements and metrics that are supposed to help assess one’s progress in the use of social media for brand building, communicating and so on. […]