Posts tagged as:

high margin products

Reviving Yves Saint Laurent: Six lessons

by Urs E. Gattiker on 2009/03/19 · 39 comments 35,952 views

in a analytics taking action,d business regulation,e marketing 101 serving a need,e marketing 101 style matters

After 10 years of losses and turmoil, luxury label Yves Saint Laurent has broken even. Six lessons taken from this successful revival of an old and prestigious brand.

Tagged as: balance sheet, Chanel, designer Stefano Pilati, Gucci, high margin products, Keep it simple stupid, L'Oréal, license revenues, luxury label, PPR, YSL, Yves Saint Laurent