ROI is a financial term now used to measure the success of social media campaigns, but it fails. Find out how using cost-benefit analysis does it right.
From the category archives:
a analytics taking action
Measuring ROI: Why it fails
by Urs E. Gattiker on 2009/11/19 · 33 comments 21,185 views
in a analytics taking action,b why benchmark analytics,b why benchmark failures
Top 5 SEO secrets to WordPress
by Urs E. Gattiker on 2009/09/24 · 54 comments 25,707 views
in a analytics taking action,a analytics: rating and ranking - who's #1,c blogging - case studies,c corporate blogging
Effective SEO is important to get high search engine rankings for any website. These hands-on tips reduce the time needed to improve SEO with WordPress.
Tagged as: benchmark, best WordPress plugins, bonus tip, search engine optimization, SEO optimization with WordPress, snazzy title, social media analytics, social media monitoring, target audience, targeted traffic, wpSEO
ComMetrics weekly review: Real Madrid to GM via Twitter
by Urs E. Gattiker on 2009/09/20 · 13 comments 16,116 views
in a analytics taking action,a analytics tools,social media diary,white papers checklists
ComMetrics Week in Review: 10 Downing Street losing against Twitter, Real Madrid and Barcelona battle it out, plus the best KPIs for social media analytics.
Tagged as: AC Milan, Arsenal, AS Roma, Bayern Munich, benchmark, Chelsea, Cristiano Ronaldo, FC Barcelona, FC Liverpool, GM brand building, Juventus Turin, Lionel Messi, Manchester United, Real Madrid, soccer, social media analytics, social media monitoring, top shirt sponsorship deals, virtual world revenues
KPI experts’ top 5 secrets
by Urs E. Gattiker on 2009/09/17 · 29 comments 25,764 views
in a analytics taking action,b why benchmark analytics,c corporate blogging,e marketing 101 style matters
Calculating ROI of air conditioning makes no sense, neither does doing it for the corporate blog. We present 5 ropes to skip during KPI & benchmark development.
Tagged as: b why benchmark analytics, baseline measurement, benchmarking Twitter, black high heels, brand as business, brand monitoring, financial metrics, good practice best practice, KPI, operating metrics, social media activities, social media measurement, social media monitoring, social media tracking, Twitter effectiveness, Twitter mistakes, value drivers, why benchmark, why benchmark SM?, why ROI fails
Sentiment analysis for online content: Honest?
by Urs E. Gattiker on 2009/09/03 · 56 comments 37,128 views
in a analytics taking action,b why benchmark analytics,c blogging - case studies,c micro-blogging Twitter
Sentiment analysis is gaining in popularity, so we evaluated some sentiment analysis programs for Twitter, etc. Do they measure what they are supposed to? Did findings make sense? We report our disastrous findings.
Tagged as: b why benchmark analytics, best practice, brand monitoring, buzz marketing, KPIs, reliability, sentiment analysis, sentiment analysis software, sentiment indicators, social media measurement, social media metrics, social media monitoring, social media tracking, tools for sentiment analysis fail validity test, Twitter test, validity, why benchmark SM?
Increasing blogging effectiveness: Step 6
by Urs E. Gattiker on 2009/08/13 · 11 comments 9,737 views
in a analytics taking action,b why benchmark analytics,white papers checklists
Blogging effectiveness is an ongoing multi-step process that must be tailored to your blog’s specific audience. Check out the fourth in a series of steps learned through the creation of FT ComMetrics Blog Index, which ranks only the best in corporate blogging.
Tagged as: benchmarking blogs, best in class, best practice, blog analytics, blog metrics, blogging effectiveness, buzz marketing, checklist, FT ComMetrics Blog Index, FTCBI, ranking blogs, ropes to skip, rules to follow, social media measurement, the winners are, web analytics
The most livable city: Calgary, Melbourne or Zurich?
by Urs E. Gattiker on 2009/06/17 · 8 comments 10,776 views
Most Livable Cities lists rank them according to various metrics and indicators on living conditions. Both Monocle and Mercer are rather subjective and even the Economist Intelligence Unit rankings will not necessarily point out greener pastures.
Tagged as: EIU liveability ranking, inter-rater reliability, key metrics, key quality of life metrics, livable cities, measurement guidelines, measuring metrics, metrics2watch, Monocle 2009 liveability rankings, prices & earnings, quality of living survey, Tyler Brûlé
WordPress plugins: Only the best
by ComMetrics Team on 2009/05/28 · 32 comments 19,712 views
in a analytics taking action,c corporate blogging,e marketing 101 KISS,white papers checklists,white papers research
The beauty of WordPress is the endless available plugins. The challenge for bloggers is to chose the best: the ones that save you time, while making you more effective and increasing your blog’s attractiveness to readers.
Tagged as: best plugins, best practice, best practices in social media marketing, buzz marketing, c corporate blogging, data security, effective blogging, media metrics, podcasting, PodPress, school blogs, search engine optimization, SEO optimization, successful blogging, top wordpress plugins in blogosphere
FT ComMetrics Blog Index 2009 published
by Urs E. Gattiker on 2009/05/14 · 5 comments 40,385 views
in a analytics taking action,a dos and don'ts,c blogging - case studies,white papers research
Unique visitors come in many guises
by Urs E. Gattiker on 2009/04/02 · 4 comments 15,091 views
Monthly unique visitors and page-views are widely used metrics, but are the data reliable enough to support efforts to acquire value through blogging?
Tagged as: Audience Reach Measurement Guidelines, ComMetrics Connecting, ComMetrics footprint, ComMetrics Usability, consumer profiling, control cookies, deep-packet inspection, Firefox, IAB, measurement guidelines, Meglena Kuneva blogs, privacy protection, smart benchmarking, traffic figures, unique visitors