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participation

ComMetrics 2012 social media trends: Engagement

by Urs E. Gattiker on 2011/12/04 · 20 comments 11,758 views

in a dos and don'ts,d business wef davos,social media diary

Some predict that social media engagement will decide the 2012 US election, but what does engagement mean for your organization? Read these 4 steps to success.

Tagged as: 2012, conversation, conversation metrics, customer engagement, engagement, engagement metrics, Facebook, Google Plus, Henkel, HR marketing, indicators, Kundendialog, Kundeninteraktion, measurement, participation, permission, Seth Godin, trend, trendwatch, web analytics

social media: Metrics to know and metrics to skip FAQ #1

by Urs E. Gattiker on 2008/07/10 1 views

in a analytics taking action,white papers research

Measures is based on empiricism while metrics are a composite of measures. This affects how we benchmark social media efforts. Find out – read on we tell you the story. If you do not have a benchmark, ComMetrics allows you to explain why not. We began a few weeks back with setting the basics. In […]

Tagged as: #SMIuk08, BBC engages, conversation, conversational index, d business Fortune 500, FT Global 500, indicators, measurement, participation