I don’t care if RSS usage is 5% or 25%, stable or growing. To achieve better RSS reader retention I began offering my readers customised RSS feeds.
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return on blogging
why RSS fails with my readers
by Urs E. Gattiker on 2008/12/06 · 7 comments 1 views
in a analytics tools,a analytics: rating and ranking - who's #1,e marketing 101 KISS
three metrics: Influence, impact and outcome
by Urs E. Gattiker on 2008/07/16 · 2 comments 1 views
Web 2.0 technologies are here to stay, and social media is becoming an important tool for public relations experts and marketing gurus. This trend has resulted in a growing interest in measurements and metrics that are supposed to help assess one’s progress in the use of social media for brand building, communicating and so on. […]
Tagged as: benchmarking, benchmarking software, impact, indicators, John Culberson, measuring impact, media metrics, return on blogging, social media influence, U.S. Congressmen John Culberson
Getting news online: Reducing your biggest time waster
by Urs E. Gattiker on 2008/04/21 1 views
in a analytics: rating and ranking - who's #1,e marketing 101 serving a need
Little applications that pop-up on your computer screen every 3 minutes (or more) or an RSS feed demanding your attention to another news item is becoming ever more common for people at work. All this ensures that your productivity flow is interrupted at regular intervals throughout the day. We tell you how to minimize these […]
Tagged as: benchmarking yourself, news aggregator, personal news, personal productivity, productivity 101, return on blogging, RSS feed, social media influence, time management, waste time
How to Benchmark your Sponsoring Efforts in Sports and the Arts
by Urs E. Gattiker on 2008/03/10 1 views
Unless your firm sees a benefit from sponsoring polo events or a corporate blog, why sponsor anything or spend time on producing a good webpage with great content? If you intend to sponsor a women’s volleyball team or decide to produce great content for the corporate website, finding the correct answer to two questions seems […]
Tagged as: a analytics taking action, benchmarking, buzz marketing, ComMetrics.com, measurement, pro blogger, return on blogging, social media buzz, social media influence