Twitter metrics: The ultimate tools

by Urs E. Gattiker April 1, 2012 a analytics taking action

Why hashtags and influential Twitter users may not matter. The best tools that help you separate the wheat from the chaff.

Tagged as: Altimeter Group, analytics, benchmnark data, best Twitter tool, blog benchmarking, blog metrics, cost-benefit, indicators, influence, Jeremiah Owyang, measurement, media measurement, media metrics, media performance, pagerank, performance measures, ROI, ropes to skip, sCRM, social media influence, social media measurement

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Company failures: Why is Twitter so difficult?

by Urs E. Gattiker March 18, 2012 c micro-blogging Twitter

Jeremiah Owyang, Charlene Lee and Guy Kawasaki illustrate why you may not want to use Twitter for your organization.

Tagged as: best practice, buzz marketing, measurement, navel gazing metrics, ROI, sCRM, social media measurement, social networking

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Going viral? 4 must-haves

by Urs E. Gattiker March 4, 2012 c corporate blogging

Viral marketing and ROI is the question. We explain 4 things that will help create more buzz for your video.

Tagged as: 'sin free' seduction, Carla Bruni-Sarkozy, cause marketing, Cebit, Chrysler, Clint Eastwood, Gillette, McDonalds, Red Bull, Roger Federer, SalesForce, social media cause campaign, Super Bowl

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The Startup Conference: Seattle 2012

by Deborah Drake February 19, 2012 d business failures

Why do entrepreneurs fail and why do they succeed. Learn from some who have done it all right here.

Tagged as: Alan Raynaud, Bootstrapping a Startup, Dave Parker, entrepreneur, entrepreneurship, Founders Institute, Incubator groups, Rand Fishkin, Rich Barton, SEOmoz, start-up, Startup Conference, Zillow

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Facebook: Why is nobody listening?

by Urs E. Gattiker February 5, 2012 e marketing 101 social media trendwatch

How much do your Facebook page fans engage, I mean really? Only 0.45 percent. Find out what this means for your marketing strategy.

Tagged as: Actros, advertising, brand management, Byron Sharp. University of South Australia, customer experience, Dr. Nelson-Fields, Facebook, IPO, ISBN: 978-1-4614-3602-7, measure for impact, measurement, media metrics, Mercedes, Mercedes-Benz, metaphor, social media, social media marketing, social media measurement, social media monitoring, social networking, trendwatch, truck, viral marketing, word of mouth marketing

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Storied infographics: Why do they fail?

by Karen Dietz January 29, 2012 b why data and infographics help

Statistics and infographics are best understood if used together with a metaphor or analogy. We explain how to make this work for you.

Tagged as: audience, benchmark, best practice, business ethics, buzz marketing, cause marketing, data displays, digital stories, graphic design, infographics, just story it, marketing, measure for impact, measurement, media metrics, metaphor, social media, social media marketing, social media measurement, social media monitoring, social networking, story, visual data, visual narrative, visual storytelling

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Luxury brands: Does sin-free equal failure?

by Urs E. Gattiker January 22, 2012 d business ethics

Should you use best-of-both-worlds marketing? If so, what might be unsuccessful for your luxury brand? Here’s what to watch out for.

Tagged as: 'sin free' seduction, advertising, Audi, Bentley, best-of-both-worlds marketing, brand management, Bugatti, Chloé, customer experience, DHL, ethics, Federal Express, Ferrari, Gucci, Hermès, Lamborghini, Louis Vuitton, luxury, RAF, Skoda, trendwatch, UPS, Vertu, viral marketing, word of mouth marketing

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What satisfies your customer?

by Urs E. Gattiker January 15, 2012 a dos and don'ts

Should you use sentiment analysis? If yes, what are the biggest mistakes you want to avoid? We tell you what to watch out for.

Tagged as: best-of-both-worlds marketing, Cebu Pacific Air, clicks, CofaniFunebri, content filter, customer experience, first direct, HSBC, IBM, language, Lindner, marketing trend, measure for imact, measurement, purpose, risqué marketing, ROI, semantics, sentiment analysis, social media, social media measurement, strategy

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2012 trends: What makes a failure?

by Urs E. Gattiker January 1, 2012 social media diary

3 examples of misfit trends that break the rules but still succeed in a connected world, while other business models collapse.

Tagged as: Abu Dhabi Media Company, Android, Apple, BlackBerry, BlackBerry London, customer experience, Deutsche Telekom, Google, Google Plus, handset manufacturer, Huawei, iApp, iPhone, Kermit the Frog, Lenovo, m-commerce, Miss Piggy, Muppets, profit margin, Research in Motion, revenue share, RIM, ROI, Siri, Sony Music, Swisscom, Telefonica, Universal Music, Vevo, Vivendi, Vodafone, Xiaomi

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