Social Media Audit | measure for impact - ROI, KPI — CyTRAP BlogRank Benchmark Social Media with Urs — Page 4

Case study: CitizenM hotels’ un-social customer relationship management

by Urs E. Gattiker September 4, 2012 e marketing 101 style matters

Many hotels use social media in the hope of improving customer service. We show you what you should watch out for to reap the rewards and avoid the pitfalls.

Tagged as: best approach, best practice, best solution, buzz marketing, case study, citizenM, KPI, measure for impact, measurement, ROI, sCRM, social media audit, social media marketing, social media monitoring, social media ROI, social networking, un-social social media, word of mouth marketing

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Facebook brand pages: Differentiate or die

by Simona Stavrova August 23, 2012 e marketing 101 serving a need

Surprise! Success for your brand’s Facebook page requires creating content that is worth sharing, NOT focusing on engagement.

Tagged as: best approach, best practice, best solution, buzz marketing, expert poll, Facebook, KPI, measure for impact, measurement, poll, ROI, social media marketing, social media monitoring, social media ROI, social networking, word of mouth marketing

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London Games versus NASA: Who won?

by Urs E. Gattiker August 9, 2012 c micro-blogging Twitter

While social media failed to make a big mark at the London Olympics, NASA’s Mars Curiosity mission scored a slam dunk.

Tagged as: best practice, business ethics, gold medal winner, media metrics, social media marketing, social media measurement, social media ROI, social networks

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Why do infographics fail?

by Urs E. Gattiker July 9, 2012 a dos and don'ts

The ultimate guide for improving communication: KPIs for assessing ROI using infographics for marketing.

Tagged as: data visualization, infographic, KPI, measurement, media metrics, ROI, sCRM, SEO marketing, social media benchmark, social media best practice, social media marketing, social media measurement, ultimate guide

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Where is the LinkedIn, Twitter or Xing ROI?

by Urs E. Gattiker June 24, 2012 c micro-blogging Twitter

Measuring personal ROI from social networking is based on your performance targets and KPIs. We discuss 3 sure-fire tips to get you there.

Tagged as: benchmark, buzz marketing, efficiency, KPI, ROI, social media measurement, social media metrics, social media monitoring, social media ROI, social networking

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Twitter chat: Is anybody listening?

by Urs E. Gattiker June 10, 2012 c micro-blogging Twitter

Good for business or a wild public meeting? With the many comments in any minute, Twitter chats can turn a bit stressful.

Tagged as: benchmarking, benchmarking software, best practice, brand, buzz marketing, communcation, Fukushima, Haiti, measurement, MrMetrics, natural disaster, social media marketing, social media measurement, social media ROI, stillbirth, twitter

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Social media recruitment: What you need to know

by Urs E. Gattiker May 27, 2012 c social capital

Integrating social media into recruitment is all the buzz. But how do job seekers use it and what do they expect from employers?

Tagged as: active candidate, best approach, best practice, best solution, close connection, Facebook, HRM, human resource, job search, measurement, online job search, Oxfam, passive candidate, personnel selection, poll, recruiting, social media marketing, social media monitoring, social media ROI, social networking, strong ties, VBZ

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Social media: Lost in translation?

by Urs E. Gattiker May 13, 2012 f standards - client focus, customer exp.

Following best practice helps reduce your risks. But how do you know your translated sales brochure conveys your message correctly?

Tagged as: benchmark, best practice, cross-cultural difference, KPI, reputation, ROI, SEO Google, SME, social CRM, social media

31 comments READ MORE - get the details - click here

Is YOUR blog a failure?

by Urs E. Gattiker April 29, 2012 c corporate blogging

Knowing what your target audience values matters. We tell you how to attain economic value through micro-conversions.

Tagged as: best practice, brand building, macro conversion, media metrics, micro conversion, money for nothing, reputation, ROI, ropes to skip, sCRM, SEO, SME, social media marketing, social media measurement, target audience, viral marketing, why benchmark

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Blogging: The death of trust?

by Urs E. Gattiker April 15, 2012 d business ethics

Trust, reputation and brand are built over time through hard work, but can be lost in seconds. What does this mean for your business?

Tagged as: brand building, business ethics, disclosure, media metrics, money for nothing, reputation, risk management, ROI, ropes to skip, sCRM, SEO, social media marketing, social media measurement, transparency, trust, viral marketing

32 comments READ MORE - get the details - click here

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