How much do your Facebook page fans engage, I mean really? Only 0.45 percent. Find out what this means for your marketing strategy.
Tagged as:
Actros,
advertising,
brand management,
Byron Sharp. University of South Australia,
customer experience,
Dr. Nelson-Fields,
Facebook,
IPO,
ISBN: 978-1-4614-3602-7,
measure for impact,
measurement,
media metrics,
Mercedes,
Mercedes-Benz,
metaphor,
social media,
social media marketing,
social media measurement,
social media monitoring,
social networking,
trendwatch,
truck,
viral marketing,
word of mouth marketing
Why should we have a blog and what will it do for us? Daimler’s corporate blog (e.g., Freightliner, Mercedes-Benz, Maybach, Smart and other brands) is soon celebrating its first birthday. Time to reflect on its performance, does it deliver the beacon?
Tagged as:
benchmarking,
c corporate blogging,
Daimler,
Delta Air Lines,
Mercedes-Benz,
ranking your blog,
Toyota Motors
They all left Second Life after internal benchmarking exercises showed things were not going so well. Usually we say – name, content and brand matter – everything else is frosting. However, as the experiences of famous brands with Second Life demonstrate, brand is not everything in the virtual world. Instead, changing the act regularly, offering […]
Tagged as:
advertising,
AOL,
benchmarking,
buzz marketing,
Coke's virtual world,
cokestudios,
ComMetrics,
failure,
Mercedes-Benz,
Milan Fashion Week,
mycoke,
Second Life,
social media influence,
virtual world,
Wells Fargo