Assessing the success of our social media work in 2010 is critical. However, data bias and listening to customers is the challenge for next year.
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bias,
coremetrics,
fashion house,
glass bowl,
hollywood celebrities,
Hollywood celecbrities,
italian fashion,
luxury brands,
mathematical precision,
number crunching,
omniture,
opt-in,
privacy,
sample bias,
spam,
statistical issues,
top-end brands,
uk fashion,
web analytics
Luxury brands are embracing corporate blogging, Facebook, Twitter and YouTube. This post explains why engaging with 20-somethings through social media is a must.
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blogosphere,
Burberry,
c micro-blogging Twitter,
Dolce & Gabbana,
engaging customers,
Facebook,
Hanhart chronograph,
have a conversation,
join the conversation
Transparency is needed in business. The US FTC’s new blog-endorsement regulations strive to achieve it but fail miserably. We tell you how.
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2010 Spring Fashion Week,
a analytics taking action,
benchmark,
blogger advertising,
blogger endorsement,
celebrity endorsement,
FTC bloger guideline,
FTC guide,
high heels,
Milan Fashion Week,
see-through garments,
social media influence,
standards,
testimonial advertisement,
transparency in business
Calculating ROI of air conditioning makes no sense, neither does doing it for the corporate blog. We present 5 ropes to skip during KPI & benchmark development.
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b why benchmark analytics,
baseline measurement,
benchmarking Twitter,
black high heels,
brand as business,
brand monitoring,
financial metrics,
good practice best practice,
KPI,
operating metrics,
social media activities,
social media measurement,
social media monitoring,
social media tracking,
Twitter effectiveness,
Twitter mistakes,
value drivers,
why benchmark,
why benchmark SM?,
why ROI fails
Coca-Cola was busted for so-called ‘kiddy-safe’ adverts in Australia that were misleading. The debacle is irresponsible and has soiled the household brand. We discuss the consequences for reputation and brand, as well as the business ethics implications.
Tagged as:
boycott Coca-Cola,
brand management,
brand vs. reputation,
business ethics,
corporate governance,
Joe Six-Pack,
moral compass,
obesity,
public relations,
reputation management,
tooth decay,
weight gain
After 10 years of losses and turmoil, luxury label Yves Saint Laurent has broken even. Six lessons taken from this successful revival of an old and prestigious brand.
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balance sheet,
Chanel,
designer Stefano Pilati,
Gucci,
high margin products,
Keep it simple stupid,
L'Oréal,
license revenues,
luxury label,
PPR,
YSL,
Yves Saint Laurent
Where’s that list? You know, the one you want to show your boss of big-label corporate blogs that perform in the top 100 rankings using the FT Global 500 and Fortune 500?
Oh yeah, here it is.
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Add new tag,
benchmarking,
blog ranking,
c micro-blogging Twitter,
karl lagerfeld,
positive cash flow,
social media,
Steif teddy,
viral marketing,
web-based software,
why benchmark SM?
It’s not about sexuality; it’s about looking great. The men’s makeover that you’re afraid to have – just get over it! The WEF 2010 Sustainability Contest will deliver the bacon and show us all how to save water effectively. Thanks for participating.
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Al Gore,
Bill Clinton,
c micro-blogging Twitter,
Davos,
Facebook,
Fendi,
Fendi Secret Code Ankle Boots,
Lipstick Jungle,
Mark Zuckerberg,
Nico Reilly,
Richemont,
Shanghai Tang,
show me the money,
sustainability,
WEF,
WEF 2010 Sustainability Contest,
why benchmark SM?,
World Economic Forum,
Yves Saint Laurent,
Yves Saint Laurent High Heeled Tribute Platform Sandals
While designers lived their dreams at last week’s Paris Fashion shows, people in Davos were concerned about world leaders losing their grip. In the hope of getting more creative solutions for the post-crisis world next year, organizers are considering combining WEF and Paris Fashion in 2010.
Tagged as:
Angela Merkel,
Armani Privé,
Barrrack Obama,
Bruno Frisoni,
Caterpillar,
Chanel,
Christian Diro,
couture stilettos,
Davos,
e marketing 101 style matters,
Eli Saab,
Evian,
Gordon Brown,
Hugo Boss,
Jean Paul Givenchy,
Karld Lagerfeld,
Klaus Schwab,
Louis Vuitton,
Milan Fashion Week,
moral compass,
Nestlé,
Paris couture shows,
Paris Fashion week,
Paul Smith,
paying cash for trash,
Perrier,
Philips,
Roger Vivier,
sexy,
Simon Peres,
stiletto heels,
strikes,
Taro Aso,
US government debt,
Valerie Jarrett,
Vladimir Putin,
WEF,
Wen Jiabao,
World Economic Form,
yes we can
Okay, so the Democrat Barack Obama is using technology including YouTube with enthusiasm to promote his side of the story. Your girl friend says ‘Wearing my favorite heels, I can get taxis whenever I need.’ So what is the value of your product, service or brand in relationship to customer needs. Does using social media […]
Tagged as:
Barack Obama,
black high heels,
buzz marketing,
defining marketing,
Giuseppe Zanotti,
Gwyneth Paltrow,
Marc Jacobs,
Obama,
seven-inch stilettos,
social media,
statement heels,
YouTube