Joe Six-Pack

Coca-Cola was busted for so-called ‘kiddy-safe’ adverts in Australia that were misleading. The debacle is irresponsible and has soiled the household brand. We discuss the consequences for reputation and brand, as well as the business ethics implications.

Tagged as: boycott Coca-Cola, brand management, brand vs. reputation, business ethics, corporate governance, Joe Six-Pack, moral compass, obesity, public relations, reputation management, tooth decay, weight gain