Social media marketing – what is good customer service according to Lucy Kellaway, Steve Jobs, Chelsea Isaacs, FT and Electrolux… or NOT.
From the category archives:
e marketing 101 style matters
Un-social media: 6 keys to success
by Urs E. Gattiker on 2010/09/29 · 13 comments 11,866 views
Building a social networking reputation: 4 golden rules
by Urs E. Gattiker on 2010/05/19 · 41 comments 14,180 views
Success is about being able to make yourself visible within social groups to help you gain a reputation. Here are 4 tips that help you get there.
Tagged as: effective networking, John F. Kennedy, measurement, media metrics, networking groups, ropes to skip, social media influence, social networking
4 things Mom forgot about social media
by Urs E. Gattiker on 2010/04/28 · 16 comments 9,877 views
Is your corporate social media strategy working? Are you maybe inundating clients with unnecessary chatter? Are they getting burned out and no longer engaging?
Tagged as: actionable metrics, best metrics, best practice, buzz marketing, measurement, social media measurement, social media strategy
Why social networking groups fail
by Urs E. Gattiker on 2010/03/10 · 42 comments 25,122 views
Groups require effort and time. Sometimes a shake-up is needed to get the desired results. We share some tips and tricks on how to make it happen faster.
Tagged as: best practice, effective networking, Facebook, job insecurity, LinkedIn, management guru, managing online groups effectively, personal brand, ropes to skip, social networking, Viadeo, virtual group, Xing, Ziggs
Toyota: How to commit brand and reputation suicide
by Urs E. Gattiker on 2010/02/25 · 170 comments 35,288 views
in b why benchmark failures,e marketing 101 style matters,z most popular posts
The stakes are high in ‘the largest consumer crisis management story of our time’. Interestingly, social media plays a minor role in this raging debate.
Tagged as: accelerator pedal, akio toyoda, I apologize from my heart, image, out-of-position floor mats, Prius brake problems, reputation management
Social media: What is so special?
by Karen Purves on 2010/01/27 · 54 comments 22,232 views
in c micro-blogging Twitter,e marketing 101 serving a need,e marketing 101 style matters,great guest posts
What good is Twitter, Facebook, LinkedIn for your business? We share our experiences and show you how it might work for your business.
Tagged as: demographics, economic clout, knowledgeable buyers, social media buzz, social media marketing, social media measurement
Bloggers: Can I trust you?
by Urs E. Gattiker on 2010/01/06 · 22 comments 21,716 views
in b why benchmark failures,c blogging - case studies,d business ethics,e marketing 101 style matters
This case study outlines how conferences’ demands for value from bloggers may be bad for trust-building and respect, plus encourage unethical behavior.
Tagged as: actionable metrics, business ethics, full disclosure, LeWeb, social media influence, transparency in business, trust, vanity metrics
Using great visuals = Failing your customers
by Urs E. Gattiker on 2009/12/24 · 22 comments 12,612 views
in c blogging - case studies,e marketing 101 KISS,e marketing 101 serving a need,e marketing 101 style matters
5 tips for improving website usability. Vegas-style sites fail usability tests, while crowdsourcing your clients can work wonders.
Tagged as: A/B testing, building a website, usability design, usability testing, user experience, web analytics, web usability
Why A/B testing of web design fails
by Urs E. Gattiker on 2009/12/17 · 59 comments 32,088 views
in a analytics taking action,b why benchmark failures,e marketing 101 style matters
A/B testing works best for clearly defined problems. This post explains why it must be supplemented by qualitative data to improve usability for clients.
Tagged as: A/B testing, benchmarking social media, best design, best practice, Key Performance Indicator, KPI
Engaging comments: Where is the beef?
by Urs E. Gattiker on 2010/02/03 · 40 comments 35,556 views
in e marketing 101 serving a need,e marketing 101 style matters
Blog comments still matter and every blogger cares about comment quality. Clara from Wendy’s shares her insights for getting more quality comments for your blog.
Tagged as: benchmarking, blog comments, building relationships, building trust, clara peller, fostering engagement, measurement, ranking blogs, twitter, user experience, why benchmark