Coca-Cola was busted for so-called ‘kiddy-safe’ adverts in Australia that were misleading. The debacle is irresponsible and has soiled the household brand. We discuss the consequences for reputation and brand, as well as the business ethics implications.
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moral compass
Coca-Cola: Real Thing or myth?
by Urs E. Gattiker on 2009/04/09 · 4 comments 18,259 views
Paris Fashion to organize Davos 2010
by Urs E. Gattiker on 2009/02/07 · 8 comments 15,163 views
in d business wef davos,e marketing 101 serving a need,e marketing 101 style matters
While designers lived their dreams at last week’s Paris Fashion shows, people in Davos were concerned about world leaders losing their grip. In the hope of getting more creative solutions for the post-crisis world next year, organizers are considering combining WEF and Paris Fashion in 2010.
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