Social media metrics and ambush marketing DOs and DON’Ts. From Apple’s iPhone 4 hardware defect to Goldman’s measly SEC fine and beyond.
Posts tagged as:
information hazards
ComMetrics weekly review: Apple smacked by Antenna-gate
by Urs E. Gattiker on 2010/07/19 · 18 comments 23,913 views
Measuring social media to boost ROI
by Urs E. Gattiker on 2010/07/14 · 40 comments 15,392 views
in a analytics smarter & actionable KPIs,a analytics: rating and ranking - who's #1,b why benchmark analytics
Effective and efficient social media metrics result in actions that boost social media ROI. We outline four risks that must be managed on the road to success.
Tagged as: information hazards, managing information, risk management, ROI of social media, social media measurement, why ROI fails