Posts tagged as:

information hazards

ComMetrics weekly review: Apple smacked by Antenna-gate

by Urs E. Gattiker on 2010/07/19 · 18 comments 23,913 views

in a dos and don'ts,d business failures,social media diary

Social media metrics and ambush marketing DOs and DON’Ts. From Apple’s iPhone 4 hardware defect to Goldman’s measly SEC fine and beyond.

Tagged as: Apple iPhone, Applegate, information hazards, ROI, social media, social media monitoring, social media ROI

Measuring social media to boost ROI

by Urs E. Gattiker on 2010/07/14 · 40 comments 15,392 views

in a analytics smarter & actionable KPIs,a analytics: rating and ranking - who's #1,b why benchmark analytics

Effective and efficient social media metrics result in actions that boost social media ROI. We outline four risks that must be managed on the road to success.

Tagged as: information hazards, managing information, risk management, ROI of social media, social media measurement, why ROI fails