Effective and efficient social media metrics result in actions that boost social media ROI. We outline four risks that must be managed on the road to success.
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by Urs E. Gattiker on 2010/07/14 · 40 comments 15,398 views
in a analytics smarter & actionable KPIs,a analytics: rating and ranking - who's #1,b why benchmark analytics
Effective and efficient social media metrics result in actions that boost social media ROI. We outline four risks that must be managed on the road to success.
Tagged as: information hazards, managing information, risk management, ROI of social media, social media measurement, why ROI fails
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