What do you want: useless vanity metrics or data that convinces your boss and helps improve your social media impact? You can get there in 5 easy steps.
Posts tagged as:
KPI
Social media metrics: 5 critical steps to success
by Urs E. Gattiker on 2010/04/07 · 14 comments 14,606 views
in a analytics smarter & actionable KPIs,b why benchmark analytics
Why A/B testing of web design fails
by Urs E. Gattiker on 2009/12/17 · 59 comments 32,106 views
in a analytics taking action,b why benchmark failures,e marketing 101 style matters
A/B testing works best for clearly defined problems. This post explains why it must be supplemented by qualitative data to improve usability for clients.
Tagged as: A/B testing, benchmarking social media, best design, best practice, Key Performance Indicator, KPI
ComMetrics weekly review: iPhone to EFF via World Bank
by Urs E. Gattiker on 2009/12/13 · 4 comments 11,155 views
in a analytics tools,social media diary,white papers research
Who says Apple’s iPhone is special – not Switzerland! Plus, the unlikeliness of crowdsourcing and social media ROI, how Facebook changed policy, free tools and more!
Tagged as: benchmark software, best metrics, best practice, blog benchmark, cost-benefit analysis, EFF, Electronic Frontier Foundation, Facebook, iPhone, KPI, privacy, privacy protection, ROI, SMART metrics, social media, social media monitoring
Budgeting for SM: Cost-benefit analysis vs. ROI
by Urs E. Gattiker on 2009/12/03 · 47 comments 20,855 views
Return on Investment is a business term increasingly applied to social media efforts. We explain how this misses nuances essential to success in the 21st century.
Tagged as: benchmark software, best metrics, best practice, blog benchmark, cost-benefit analysis, Dell, e marketing 101 KISS, KPI, micro-blogging, ROI, SMART metrics, social media, social media monitoring, Twitter success
ComMetrics weekly review: ROI to porn via Facebook
by Urs E. Gattiker on 2009/11/29 · 16 comments 11,702 views
in a analytics taking action,a analytics tools,social media diary,white papers checklists
Discussion is heating up about why social media ROI fails, Facebook porn spreads, and usability design and the Las Vegas Strip. Plus, free tools and more!
Tagged as: benchmark software, best metrics, best practice, blog benchmark, cost-benefit analysis, e marketing 101 KISS, KPI, ROI, SMART metrics, social media, social media monitoring
ComMetrics weekly review: eBookers to Twitter via Google
by Urs E. Gattiker on 2009/11/22 · 11 comments 14,458 views
ComMetrics Week in Review: eBookers brings spam to Twitter in a big way while Google invades privacy with Chrome. Plus, free tools and more!
Tagged as: blog metrics, c micro-blogging Twitter, eBookers, KPI, LinkedIn, measurement, ROI, social media monitoring, Twitter spam attack, Viade, why benchmark SM?, Xing
Measuring ROI: Why it fails
by Urs E. Gattiker on 2009/11/19 · 33 comments 21,185 views
in a analytics taking action,b why benchmark analytics,b why benchmark failures
ROI is a financial term now used to measure the success of social media campaigns, but it fails. Find out how using cost-benefit analysis does it right.
Tagged as: corporate strategy, goal setting, J F Kennedy, Key Performance Indicator, KPI, reality check, ROI
2010 trends: Data and mobile communication
by Urs E. Gattiker on 2009/11/05 · 59 comments 17,197 views
Data and mobile communications giants are growing. This systemic risk – too big to fail, bail me out – may result in another financial crisis – this time in the digital realm.
Tagged as: best metrics, best practice, blog benchmark, blog footprint, blog health check, blog impact, blog resonance, brand monitoring, cloud computing, competitive benchmarking, KPI, market share, oligopoly, rights to data, social media, social media monitoring, systemic risk, trends
ComMetrics weekly review: Toyota to Razorfish via PRSA
by Urs E. Gattiker on 2009/10/04 · 15 comments 11,746 views
in a analytics tools,c corporate blogging,d business ethics,social media diary
ComMetrics Week in Review: Toyota damages Lexus brand, Mashable and TIME vs. FT and Razorfish: who is more wrong? Plus free tools and more!
Tagged as: best practice, buzz marketing, c blogging - case studies, damage brand, damage Lexus brand, FT, how to spend it Financial Times, KPI, social media, social media analytics, social media measuremennt, TIME vs. Mashable, web usability
ComMetrics weekly review: Audi to Ecofootprint via PlayStation
by Urs E. Gattiker on 2009/09/27 · 16 comments 9,660 views
ComMetrics Week in Review: Google launches Sidewiki, but not for Chrome, Microsoft blames Chrome for security issues and Audi teams up with PlayStation… and more!
Tagged as: benchmark, best practice, c micro-blogging Twitter, KPI, security problems, social media analytics, social media measurement, social media tracking, trendwatch