Posts tagged as:

KPI

Calculating ROI of air conditioning makes no sense, neither does doing it for the corporate blog. We present 5 ropes to skip during KPI & benchmark development.

ComMetrics Week in Review: Why Facebook users should get a life, Twitter getting into advertising …. maybe, Google exploiting your data to do behavioral-based advertising… and more about social media monitoring.

Do the educational benchmarks used by the WEF’s Report qualify as effective Key Performance Indicators (KPIs) and help explain how expenditures account for high youth unemployment? We show you how the report fails.

Social Media Influence conference in London UK last week – so we we become passionate, we monitor Facebook, Twitter and so on – now what? You have to innovate, however if you do, will they come in droves or will you fail to attract the kind of traffic you want? Insight instead of hindsight is […]

Okay, so we have become passionate about social media and, most importantly, we monitor Facebook, Twitter and so on – now what?You monitor social media but are your metrics really telling you about how much influence you have on the conversation? Find out – read on we tell you the story. Whilst attending the social […]

What matters is reaching the right people by the right means. A short while back we started this series with: 1 sensible metrics – how to measure success of a blog – the basics It is obvious that instead of measuring quantity, we have to measure quality. Only when we do that will the true […]