A/B testing works best for clearly defined problems. This post explains why it must be supplemented by qualitative data to improve usability for clients.
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by Urs E. Gattiker on 2009/12/17 · 59 comments 32,071 views
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A/B testing works best for clearly defined problems. This post explains why it must be supplemented by qualitative data to improve usability for clients.
Tagged as: A/B testing, benchmarking social media, best design, best practice, Key Performance Indicator, KPI
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