This case study outlines how conferences’ demands for value from bloggers may be bad for trust-building and respect, plus encourage unethical behavior.
From the category archives:
d business ethics
Bloggers: Can I trust you?
by Urs E. Gattiker on 2010/01/06 · 22 comments 21,727 views
in b why benchmark failures,c blogging - case studies,d business ethics,e marketing 101 style matters
Social media marketing: Can I trust you?
by Urs E. Gattiker on 2009/12/30 · 61 comments 20,541 views
in c blogging - case studies,d business ethics,e marketing 101 KISS
This case study outlines how social media is used to push products by leveraging power users’ personal brand via quotes and testimonials.
Tagged as: best practice, brand building, branding, building trust, buzz marketing, personal brand, trust
2010 trends: Data and mobile communication
by Urs E. Gattiker on 2009/11/05 · 59 comments 17,197 views
Data and mobile communications giants are growing. This systemic risk – too big to fail, bail me out – may result in another financial crisis – this time in the digital realm.
Tagged as: best metrics, best practice, blog benchmark, blog footprint, blog health check, blog impact, blog resonance, brand monitoring, cloud computing, competitive benchmarking, KPI, market share, oligopoly, rights to data, social media, social media monitoring, systemic risk, trends
3 lessons for bloggers: Fashion, BP and the FTC
by Urs E. Gattiker on 2009/10/08 · 14 comments 22,495 views
in c corporate blogging,d business ethics,d business regulation,e marketing 101 style matters
Transparency is needed in business. The US FTC’s new blog-endorsement regulations strive to achieve it but fail miserably. We tell you how.
Tagged as: 2010 Spring Fashion Week, a analytics taking action, benchmark, blogger advertising, blogger endorsement, celebrity endorsement, FTC bloger guideline, FTC guide, high heels, Milan Fashion Week, see-through garments, social media influence, standards, testimonial advertisement, transparency in business
ComMetrics weekly review: Toyota to Razorfish via PRSA
by Urs E. Gattiker on 2009/10/04 · 15 comments 11,748 views
in a analytics tools,c corporate blogging,d business ethics,social media diary
ComMetrics Week in Review: Toyota damages Lexus brand, Mashable and TIME vs. FT and Razorfish: who is more wrong? Plus free tools and more!
Tagged as: best practice, buzz marketing, c blogging - case studies, damage brand, damage Lexus brand, FT, how to spend it Financial Times, KPI, social media, social media analytics, social media measuremennt, TIME vs. Mashable, web usability
ComMetrics weekly review: Microsoft vs. Facebook vs. SAP
by Urs E. Gattiker on 2009/08/30 · 12 comments 10,181 views
in a analytics tools,d business ethics,d business regulation,social media diary
ComMetrics Week in Review – the way we saw the World Wide Web this week. Will Microsoft get away with the committing the 7 deadly sins? Why does SAP follow unethical business practices? Thanks to the Canadian Privacy Commissioner for getting Facebook to finally heel and respect its users’ rights! About time.
Tagged as: App Store, bettergovernance, business ethics, carbonfootprint, cash-for-clunkers, ComMetrics Media Diary, ComMetrics Social Media Diary, ComMetrics Week Ahead, ComMetrics Week in Review, eco-footprint, info2share, iPhone, media search engine, media tools, metrics2watch, patch2do, policy2watch, social media measurement, social media monitoring, social media tracking, things2read, things2remember, threats2watch, tips2follow, tools2watch, trends2watch, why benchmark SM?, Windows 7
ComMetrics weekly review: UBS to Levi’s via CBS
by Urs E. Gattiker on 2009/08/23 · 12 comments 12,178 views
in c blogging - case studies,d business ethics,social media diary
ComMetrics Week in Review – the way we saw the World Wide Web this week. Who wins with the IRS Swiss deal regarding UBS helping Americans evade US taxes and is the Levi Strauss & Co’s interest-free monthly instalment plan for its Indian customers – urban youth & working men from rural areas – to spend more on overpriced Levi’s ethical and socially responsible? Have your say.
Tagged as: Akshay Kumar, bettergovernance, Bollywood, CBS Pepsi Max, HIPAA, info2share, IRS, Levi Strauss, metrics2watch, paper-thin interactive video player, patch2do, pay in instalments, policy2watch, stretch jeans, tax authorities, tax evasion, tax treaty, things2read, things2remember, threats2watch, tips2follow, tools2watch, trends2watch, U.S. Disclosure terms of agreement with Swiss Government regarding UBS, Windows Internet Name Service vulnerability
Citigroup, RBS and Google: Loads in common
by Urs E. Gattiker on 2009/08/21 · 25 comments 15,347 views
in c blogging - case studies,d business ethics,d business Fortune 500
Google’s market dominance means that our dependence on the company’s services to work properly and dependably represents a large systemic risk. Imagine Gmail services are unavailable or its server farms go off-line making outsourced data unavailable to your company? Will your business come to a grinding halt?
Tagged as: better governance, Chrome OS, cloud computing, computing in a cloud, dependability of networks, financial crisis, FT ComMetrics Blog Index, Google AdWords, Google Adwords Account, market share, online advertising, out-of-print books, risk management, systemic risk
ComMetrics weekly review: White House to Adobe
by Urs E. Gattiker on 2009/07/26 · 7 comments 10,222 views
in d business ethics,d business regulation,e marketing 101 serving a need,social media diary
ComMetrics Week in Review – the way we saw the World Wide Web this week: financial greed driving Porsche to the abyss while Adobe shows irresponsibility with its clients’ security.
Tagged as: actionable metrics, best practice, bettergovernance, bizethics, business ethics, c micro-blogging Twitter, carbonfootprint, eco-footprint, info2share, InfoSec, metrics2watch, MyComMetrics, patch2do, policy2watch, standards, things2read, things2remember, threats2watch, tips2follow, tools2watch, trends2watch, WEF, World Economic Forum, zero-day vulnerability
Twitter and Iran: Much ado about nothing
by Urs E. Gattiker on 2009/06/24 · 18 comments 16,223 views
The Iran opposition is taking stock and moving to harness street protests to form an official political front that can embrace defenders of the real Islamic republic. Unfortunately, Twitter’s effect on actual events in Iran is non-existent except for making waves and getting attention outside of the country only.
Tagged as: 20 minuten, Angel of Freedom, Ayatollah Ali Khamenei, Bloomberg, buzz marketing, civil unrest, Code of Conduct, code of ethics, Facebook, Flickr, freesheet, human rights, influence, Iran election, Iran opposition, Key Performance Indicator, Mahmoud Ahmadi-Nejad, Metro, Mir-Hossein Moussavi, Siemens/Nokia Networks, thelondonpaper, Twitter usefulness, Wall Street Journal, YouTube