ComMetrics cost classification model for better cost accounting: Trying to engage on Facebook page – what to look out for if you want to win new clients.
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social media policy
Measuring Facebook engagement: What is good?
by Urs E. Gattiker on 2011/03/14 · 26 comments 18,324 views
in a analytics smarter & actionable KPIs,e marketing 101 cost-benefit ROI,social media diary
2 tips for smart cost management: Brand promotion on Facebook
by Urs E. Gattiker on 2011/03/07 · 17 comments 20,999 views
in a analytics smarter & actionable KPIs,e marketing 101 cost-benefit ROI
ComMetrics cost classification model for better cost accounting: Running a promotion on your Facebook page – what to look out for if you want to win new clients.
Tagged as: 2011 trends, best practice, Beziehungsmarketing, ComMetrics cost classification model for social media marketing, cost accounting, cost classification model for social media, opportunity costs, social capital, social CRM, social media policy, social media ROI, social network
2 tips for smart cost management: Facebook maintenance
by Urs E. Gattiker on 2011/03/03 · 8 comments 15,310 views
in a analytics smarter & actionable KPIs,e marketing 101 cost-benefit ROI
ComMetrics cost classification model for better cost accounting: 2 tips to grow and maintain the corporate Facebook page while keeping costs in check.
Tagged as: 2011 trends, best practice, Beziehungsmarketing, ComMetrics cost classification model for social media marketing, communication crisis, cost accounting, cost classification model for social media, opportunity costs, social capital, social CRM, social media policy, social media ROI, social network
2 tips for smart cost management: Facebook strategy
by Urs E. Gattiker on 2011/02/28 · 15 comments 13,452 views
in a analytics smarter & actionable KPIs,e marketing 101 cost-benefit ROI
ComMetrics cost classification model for better cost accounting: 2 tips for tightwads to save before (re)-launching the company’s Facebook page.
Tagged as: 2011 trends, best practice, Beziehungsmarketing, ComMetrics cost classification model for social media marketing, cost accounting, cost classification model for social media, KPI, social capital, social CRM, social media policy, social media ROI, social network
2 tips for better cost management with social media
by Urs E. Gattiker on 2011/02/24 · 12 comments 15,309 views
ComMetrics cost classification model for better cost accounting: 2 tips for managing social media marketing with full cost accounting for return on investment.
Tagged as: 2011 trends, best practice, Beziehungsmarketing, ComMetrics cost classification model for social media marketing, cost classification model for social media, cost management, pay-for-performance 2.0, social capital, social CRM, social media policy, social media ROI, social network
Social business: The maturity model
by Urs E. Gattiker on 2011/02/21 · 26 comments 20,302 views
ComMetrics cost classification model for social media marketing: Presents the five phases to achieve a full cost accounting and deliver return on investment.
Tagged as: 2011 trends, best practice, Beziehungsmarketing, ComMetrics cost classification model for social media marketing, cost classification model for social media, pay-for-performance 2.0, social capital, social CRM, social media policy, social media ROI, social network
3 golden rules for building social capital
by Urs E. Gattiker on 2011/02/17 · 12 comments 17,207 views
We outline three strategies to improve social capital with social networks and discuss how it affects your bottom line. Follow these tips and improve performance.
Tagged as: 2011 trends, best practice, Beziehungsmarketing, social capital, social CRM, social media policy, social media ROI, social network, social network trends, strong ties, Voestalpine AG, weak ties
ComMetrics weekly review: Football rocked by EU court
by Urs E. Gattiker on 2011/02/14 · 11 comments 11,077 views
Social media ROI trends and best practice: Another bank falls on its face trying to exert too much control, while the Premier League of football gets smacked by an EU court.
Tagged as: 2011 trends, best practice, Beziehungsmarketing, Commonwealth Bank of Australia, social media policy, social network trends, sports marketing, Xing Social Media Monitoring
Social media DO’s and DON’Ts: 6 remedies for any emergency
by Urs E. Gattiker on 2010/08/11 · 106 comments 12,876 views
Conduct a social media emergency drill to prepare for the next public relations disaster. Learn from mistakes and fine-tune your team’s skills to be ready.
Tagged as: emergency procedures, fire drill, public relations disaster, response strategy, social media best practice, social media compliance, social media marketing, social media policy
Social media DO’s and DON’Ts: 5 hints for successful crisis-management
by Urs E. Gattiker on 2010/08/05 · 57 comments 10,912 views
Inability to relate to the public, poor use of digital and social media tools… Prepare for a public relations disaster by following these 5 steps and survive.
Tagged as: public relations disaster, social media best practice, social media compliance, social media marketing, social media policy