What do you want: useless vanity metrics or data that convinces your boss and helps improve your social media impact? You can get there in 5 easy steps.
Tagged as:
best metrics,
best practice,
cost-benefit analytis,
KPI,
measurement problems,
media measurement,
qualitative measures,
quantitative measures,
social media influence,
social media measurement,
statistical pattern
Calculating ROI of air conditioning makes no sense, neither does doing it for the corporate blog. We present 5 ropes to skip during KPI & benchmark development.
Tagged as:
b why benchmark analytics,
baseline measurement,
benchmarking Twitter,
black high heels,
brand as business,
brand monitoring,
financial metrics,
good practice best practice,
KPI,
operating metrics,
social media activities,
social media measurement,
social media monitoring,
social media tracking,
Twitter effectiveness,
Twitter mistakes,
value drivers,
why benchmark,
why benchmark SM?,
why ROI fails
Sentiment analysis is gaining in popularity, so we evaluated some sentiment analysis programs for Twitter, etc. Do they measure what they are supposed to? Did findings make sense? We report our disastrous findings.
Tagged as:
b why benchmark analytics,
best practice,
brand monitoring,
buzz marketing,
KPIs,
reliability,
sentiment analysis,
sentiment analysis software,
sentiment indicators,
social media measurement,
social media metrics,
social media monitoring,
social media tracking,
tools for sentiment analysis fail validity test,
Twitter test,
validity,
why benchmark SM?
Blogging effectiveness is an ongoing multi-step process that must be tailored to your blog’s specific audience. Check out the fourth in a series of steps learned through the creation of FT ComMetrics Blog Index, which ranks only the best in corporate blogging.
Tagged as:
benchmarking blogs,
best in class,
best practice,
blog analytics,
blog metrics,
blogging effectiveness,
buzz marketing,
checklist,
FT ComMetrics Blog Index,
FTCBI,
ranking blogs,
ropes to skip,
rules to follow,
social media measurement,
the winners are,
web analytics
Monthly unique visitors and page-views are widely used metrics, but are the data reliable enough to support efforts to acquire value through blogging?
Tagged as:
Audience Reach Measurement Guidelines,
ComMetrics Connecting,
ComMetrics footprint,
ComMetrics Usability,
consumer profiling,
control cookies,
deep-packet inspection,
Firefox,
IAB,
measurement guidelines,
Meglena Kuneva blogs,
privacy protection,
smart benchmarking,
traffic figures,
unique visitors
Economic turmoil, wars and poverty all feature prominently in the World Economic Forum’s Agenda 2009, but will delegates move forward on finding possible solutions to important issues? Read about the navel-gazing going on in Davos, Switzerland.
Tagged as:
Conti,
Davos,
depression,
depressionomics,
education,
financial crisis,
free market capitalism,
global challenges,
Greenpeace,
Jim Goodnight,
John Thain,
Merrill Lynch,
SAS,
Schaeffler,
Twitter feed,
Valdimir Putin,
WEF,
WEFdavos,
World Economic Forum,
world leaders
Have you started thinking about customer or reader segments for your blog or social media offerings?
Do you have a particular set of early adopters that share some common traits?
This posts demonstrates with a case how you can set-up an online survey (with an example for you to use) – nice and easy – get feedback from your blog readers, whilst better serving your target audience – we show you how.
Tagged as:
benchmarking data,
blog benchmarking,
blog metrics,
blog subscriber feedback,
customer feedback,
customer survey,
Eric Ries,
feedreader,
mail subscribers,
social media measurement,
subscription statistics
No amount of statistical work will overcome the various inadequacies in the quality of data collected and how inappropriate these might be for measuring success with Twitter, blogging, Facebook or Xing. Most often when ranking social media, no specific model is specified in advance. Instead, data suggest a model that is often quite vague to […]
Tagged as:
a analytics taking action,
benchmarking software,
citation impact,
h-index,
measuring metrics,
simple-minded statistics,
web 3.0 world