How often does a company come along that really changes consumer behavior? We explain why companies still struggle with their employees using Facebook and Twitter.
Sentiment analysis is gaining in popularity, so we evaluated some sentiment analysis programs for Twitter, etc. Do they measure what they are supposed to? Did findings make sense? We report our disastrous findings.
Tagged as:
b why benchmark analytics,
best practice,
brand monitoring,
buzz marketing,
KPIs,
reliability,
sentiment analysis,
sentiment analysis software,
sentiment indicators,
social media measurement,
social media metrics,
social media monitoring,
social media tracking,
tools for sentiment analysis fail validity test,
Twitter test,
validity,
why benchmark SM?
Blogging and Tweeting means that the same power used to amplify promotions also makes any missteps very public ones. UBS AG could try using social media to better communicate how it will emerge from the wreckage that made its shares sink to junk status. Imagine that.
Tagged as:
blogosphere,
buzz marketing,
c corporate blogging,
c micro-blogging Twitter,
client assets,
corporate blog,
corporate governance,
Facebook,
financial crisis,
Fortune 100 companies,
Friendfeed,
Oswald Grübel,
Qwerty keyboard,
Rubik's Cube,
social media measurement,
standards,
UBS,
UBS hoax page on Facebook,
why benchmark SM?
Struggling to survive in the digital world, TV Guide got sold for $1, while Business Week is embarking on various social media initiatives to harness its readership on- and off-line. We explain their lack of success.
Tagged as:
advertising revenue,
blogosphere,
Business Exchange,
Business Week,
c micro-blogging Twitter,
editorial content,
financial crisis,
global audience,
market niche,
micro-blogging,
printed media,
publishers information bureau,
TV Guide
Facebook and Twitter can be a terrible distraction during the workday – both may fail to create results for a small business’ bottom line but potential solutions are offered in this post.
Tagged as:
a quiet word,
build relationships of trust,
distraction,
Facebook overload,
girls guide to everthing,
girls wanna have fun,
how does it work,
new communication models,
small business,
social media overload,
social technology,
Twitter overload
ComMetrics Weekend – read what your competition does not want you to KNOW about Twitter, Coca Cola, Google, OECD WG on Bribery, another Windows security problem (with system patch) and more.
Tagged as:
Angel of Freedom,
bettergovernance,
carbonfootprint,
eco-footprint,
info2share,
metrics2watch,
OECD Economic Outlook 2009,
patch2do,
policy2watch,
Siemens/Nokia Networks,
Social Media Diary,
things2read,
things2view,
threats2watch,
tips2follow,
tools2watch,
trends2watch,
YouTube
The Iran opposition is taking stock and moving to harness street protests to form an official political front that can embrace defenders of the real Islamic republic. Unfortunately, Twitter’s effect on actual events in Iran is non-existent except for making waves and getting attention outside of the country only.
Tagged as:
20 minuten,
Angel of Freedom,
Ayatollah Ali Khamenei,
Bloomberg,
buzz marketing,
civil unrest,
Code of Conduct,
code of ethics,
Facebook,
Flickr,
freesheet,
human rights,
influence,
Iran election,
Iran opposition,
Key Performance Indicator,
Mahmoud Ahmadi-Nejad,
Metro,
Mir-Hossein Moussavi,
Siemens/Nokia Networks,
thelondonpaper,
Twitter usefulness,
Wall Street Journal,
YouTube
ComMetrics Weekend – read what your competition does not want you to KNOW about Calgary, George Soros, the US Federal Reserve System, Twitter, The Research Institute at Nationwide Children’s Hospital and the security problem with your Apple iPhone and more.
Tagged as:
Apple iPhone,
Calgary,
carbon footprint,
economic crisis,
first2move,
FTCBI,
George Soros,
info2share,
metrics2watch things2read,
national carbon footprint per capita,
policy2watch,
The Research Institute at Nationwide Children's Hospital,
tips2follow,
tools2watch,
trends2watch,
Twitter usefulness,
US Federal Reserve System,
US Homeland Security
Where’s that list? You know, the one you want to show your boss of big-label corporate blogs that perform in the top 100 rankings using the FT Global 500 and Fortune 500?
Oh yeah, here it is.
Tagged as:
Add new tag,
benchmarking,
blog ranking,
c micro-blogging Twitter,
karl lagerfeld,
positive cash flow,
social media,
Steif teddy,
viral marketing,
web-based software,
why benchmark SM?