From media hype to real impact: a systematic approach for assessing if social media can help civil society during a tsunami or nuclear disaster.
From the category archives:
c micro-blogging Twitter
Twitter in a crisis: 6 tips for a faster rescue
by Urs E. Gattiker on 2011/04/18 · 146 comments 46,282 views
How dead is SEO marketing?
by Urs E. Gattiker on 2011/04/11 · 5 comments 20,356 views
in c micro-blogging Twitter,e marketing 101 cost-benefit ROI,e marketing 101 style matters,social media diary,white papers research
Moving from SEO to impact: a systematic approach for improving the targeted traffic to your website or weblog – how do you rank?
Tagged as: cause marketing, corporate social responsibility, crisis management, CSR, Geneva Forum on Social Change, GFSC, GFSC2011, Google preferences, NGO, organic search, personalized search, search engine optimization, SEO, seo trends, social change, social media marketing, social media optimization, web analytics
Gunfire in Cairo: 3 ways social networks failed protesters
by Urs E. Gattiker on 2011/01/31 · 22 comments 10,307 views
Social media monitoring and marketing: How al-Jazeera failed Arab dissidents, and social networks failed Egypt’s demonstrators, Moscow Domodedovo’s bomb victims.
Tagged as: al-Jazeera, best practice, customer engagement, Dmitry Medvedev, Mubarak, social media analytics, social media best practice, social media buzz, social media marketing, social media measurement, social media ROI, social networking, true revolutionaries, twitter, WEF Davos
4 tips for crisis communication with social media marketing
by Urs E. Gattiker on 2010/10/20 · 26 comments 20,269 views
in a dos and don'ts,b why benchmark failures,c micro-blogging Twitter
Using Twitter, writing blog posts or being featured in a video that goes viral seems en vogue for some CEOs. But what a waste of time and resources…
Tagged as: best practice, checklist, corporate blog, customer engagement, reputation management, social media flops, social media marketing, social media monitoring, Twitter monitoring
Twitter: Glorified autoresponder?
by Urs E. Gattiker on 2010/06/09 · 14 comments 11,360 views
in c micro-blogging Twitter,d business Fortune 500,d business SME
Does running special deals and promotions while offering incentives to your Twitter followers increase your net worth? Will your best clients participate? Doubtful…
Tagged as: best practice, Bob the Builder, buzz marketing, Pepsi, ropes to skip, social media influence, twitter
4 tips for successful tweeting
by Urs E. Gattiker on 2010/05/26 · 20 comments 8,829 views
Dedicated followers are actually interested in your tweets. Perseverance and providing regular content that is valuable to your followers is critical to success.
Tagged as: actionable metrics, benchmark, critical steps tweet, followers, free subscription, key performance indicators, KPI, media metrics, success tip, target audience, text messaging, tweets
Forget inbound marketing, engagement is key
by Urs E. Gattiker on 2010/05/12 · 12 comments 10,010 views
in b why benchmark successes,c corporate blogging,c micro-blogging Twitter,e marketing 101 serving a need
Everybody wants a million followers on Twitter or Facebook, but most can only dream of such numbers. What factors are critical for better follower-engagement?
Tagged as: best practice, Bill Gates, buzz marketing, Facebook, SM monitoring group on Xing, social media buzz, social media influence, twitter
4 ways to success: Pepsi and Coca-Cola
by Urs E. Gattiker on 2010/02/17 · 67 comments 24,996 views
This blog post outlines why Pepsi and Coca-Cola’s difficulties effectively mastering social media channels could be an opportunity for your company.
Tagged as: benchmarking, blog metrics, Coca-Cola, cost-benefit analysis, global brands, measurement, NGO, nonprofit, Pepsi, smaller companies, social media measurement, social media monitoring
Social media: What is so special?
by Karen Purves on 2010/01/27 · 54 comments 22,233 views
in c micro-blogging Twitter,e marketing 101 serving a need,e marketing 101 style matters,great guest posts
What good is Twitter, Facebook, LinkedIn for your business? We share our experiences and show you how it might work for your business.
Tagged as: demographics, economic clout, knowledgeable buyers, social media buzz, social media marketing, social media measurement
4 ways to Twitter success
by Urs E. Gattiker on 2010/01/20 · 88 comments 28,247 views
What good is Twitter for managers who worry about the bottom line? Here we share our experiences and show how it might work for you.
Tagged as: Facebook, Fortune 500, media experts, oil skin, opportunity costs, smaller company, social networking, social relationships, time wasters, tweets, twitter, weak ties