Social media has drastically improved our use of time and how we find solutions… NOT! Find out why and how to make it a reality for you and your organization.
From the category archives:
a dos and don’ts
Social media in crisis: 3 steps to turn the tide
by Urs E. Gattiker on 2011/04/25 · 18 comments 11,463 views
in a dos and don'ts,e marketing 101 social media trendwatch,social media diary,white papers research
Strategizing: Remember your building blocks?
by Urs E. Gattiker on 2011/04/07 · 15 comments 17,540 views
in a analysis: gaining insights,a analytics smarter & actionable KPIs,a dos and don'ts,c social capital,d business ethics
This post outlines four strategies for minimizing the risk of failing to achieve your Facebook and Twitter objectives. Start implementing the right approach.
Tagged as: Born HIV Free Campaign, Carla Bruni-Sarkozy, cause marketing, corporate social responsibility, crisis management, CSR, disaster relief, Geneva Forum on Social Change, GFSC, GFSC2011, Global Fund, ICRC, International Committee of the Red Cross, NGO, social change, social media marketing, web analytics
Can cause marketing damage reputations?
by Urs E. Gattiker on 2011/04/04 · 66 comments 26,858 views
in a analytics taking action,a dos and don'ts,d business ethics,d business SME,e marketing 101 KISS
This review outlines some parts of this conference and points out where social media could still have an impact for positive social change.
Tagged as: cause marketing, corporate social responsibility, crisis management, CSR, disaster relief, Geneva Forum on Social Change, GFSC, ICRC, International Committee of the Red Cross, NGO, social change, social media marketing, web analytics
Book bag – Dan Ariely: Why online sales requires change
by Urs E. Gattiker on 2011/03/28 · 5 comments 11,875 views
This review outlines how a small company implemented some of the findings and highlights of a great book to improve results.
Tagged as: analytics, benchmnark data, blog benchmarking, blog metrics, indicators, influence, media measurement, media metrics, media performance, pagerank, performance measures, social media measurement
Brave new world: Cultivating your best social media hub
by Urs E. Gattiker on 2011/02/03 · 6 comments 8,078 views
Social media monitoring and marketing: Facebook has been accused of becoming like AOL – a walled garden. So where should you create your connection hub? Find out!
Tagged as: best practice, customer engagement, Facebook, research report, social media analytics, social media best practice, social media buzz, social media marketing, social media measurement, social media metrics, social media ROI, social networking, social networks, twitter, walled garden, why your blog is your social media hub
2011 trends: ROI and what social media is NOT
by Urs E. Gattiker on 2011/01/20 · 22 comments 12,060 views
in a dos and don'ts,c corporate blogging,e marketing 101 social media trendwatch
Social media monitoring, social media strategy: 3 facts that show how little social media changes, while making things more difficult.
Tagged as: customer engagement, opportunity costs, quality management, risk management, social media best practice, social media buzz, social media ROI, social networking, social networks, twitter
ComMetrics weekly review: Facebook, Naoto Kan and Fortune 500 blogs
by Urs E. Gattiker on 2010/12/06 · 18 comments 11,570 views
in a analytics tools,a dos and don'ts,c corporate blogging,d business ethics,d business Fortune 500,f standards - client focus, customer exp.,social media diary
Social media monitoring, social media strategy: protecting trademarks on Facebook, Japan’s blogging prime minister and Fortune 500 blogs – lessons learned.
Tagged as: benchmark test, ComMetrics Health Check, corporate governance, customer engagement, customer relationship management, media metrics, monitoring tools, property rights, return on investment, risk management, social media best practice, social media savvy politicians, webinar
ComMetrics weekly review: Facebook, Twitter and Apple
by Urs E. Gattiker on 2010/11/29 · 12 comments 9,591 views
in a dos and don'ts,social media diary,white papers research
Social media monitoring, social media strategy: 3 things Facebook, Apple and Twitter can teach us about privacy protection, stock prices and revenue streams.
Tagged as: benchmark test, corporate governance, media metrics, media trends, monitoring tools, return on investment, risk management, social media best practice, social media ROI, social networking, social networks, weak ties, webinar
ComMetrics weekly review: Cloud computing, WikiLeaks and Amazon
by Urs E. Gattiker on 2010/11/22 · 28 comments 11,153 views
in a dos and don'ts,c blogging - case studies,d business ethics,d business failures,d business Fortune 500
Social media monitoring, social media strategy: 3 things Amazon, WordPress, Wikileaks and CEPRO can teach us about user rights and cloud computing.
Tagged as: benchmark test, corporate governance, media metrics, media trends, monitoring tools, return on investment, risk management, social media best practice, social media ROI, social networking, social networks, weak ties, webinar, Wikileaks
ComMetrics weekly review: Smarter tweets and shopping
by Urs E. Gattiker on 2010/11/08 · 16 comments 9,961 views
in a dos and don'ts,social media diary,white papers research
Social media monitoring, measurement: Who is winning the power struggle between Google and Facebook? Could the onslaught of Christmas bargains change eCommerce?
Tagged as: benchmark test, best practice, consumer behavior, developing countries, high speed internet, internet penetration, kids online, mobile internet, purchasing power parity, social media marketing